Overview

Guides:

Platform Overview

Hotjar is a web analytics and user feedback platform that helps businesses understand how visitors interact with their website through visual behavior tracking and direct feedback tools. By combining qualitative insights (like session recordings and surveys) with quantitative data (such as click maps and conversion funnels), Hotjar empowers marketing, UX, and product teams to make data-driven decisions that improve website performance, user experience, and conversion rates.

The platform provides a clear visual representation of user behavior, allowing teams to identify pain points, test new ideas, and optimize their digital experiences. With flexible pricing plans and no-code setup, Hotjar is widely used across e-commerce, SaaS, and content-driven websites to uncover what users truly need and why they behave the way they do.

Key Features:

Heatmaps: Visualize where users click, scroll, and move their cursors across a webpage. Heatmaps help identify which elements draw attention and which areas may be overlooked.
Session Recordings: Watch anonymized recordings of real user sessions to see how visitors navigate the site, where they get stuck, and what actions they take before converting—or leaving.
Conversion Funnels: Define custom funnels to analyze user drop-off at each step of the buying journey. Use this insight to locate friction points that prevent users from completing a purchase or desired action.
Surveys and Feedback Widgets: Deploy customizable on-site surveys, polls, and feedback widgets to gather direct user insights about satisfaction, usability, and intent.
Form Analysis: Track how users interact with forms, identify which fields cause confusion, where users abandon forms, and how to optimize completion rates.
User Interviews: Recruit participants directly from your website for live user interviews, manage scheduling, and record sessions, all within the Hotjar platform.
A/B Testing Support: Use behavioral data to form A/B testing hypotheses and evaluate how design or content changes impact engagement and conversions.

Use Cases

Website Optimization:

Analyze how users engage with content and layout to refine website design, structure, and messaging for better engagement and usability.

Conversion Rate Optimization (CRO):

Identify barriers that prevent visitors from completing checkout or sign-up flows, and apply insights to boost conversions.

User Experience (UX) Research:

Combine behavioral data and direct user feedback to uncover usability issues, validate design decisions, and guide product improvements.

Customer Feedback Collection:

Use targeted surveys and feedback widgets to collect zero-party data about user satisfaction, purchase intent, and feature requests.

A/B Testing Validation:

Supplement A/B testing with real behavioral data to understand why one variation outperforms another.