Overview

Guides:

Platform Overview

Understanding Klaviyo:

Klaviyo is a customer data and marketing automation platform designed for eCommerce brands. It enables businesses to collect, analyze, and use customer data to create highly targeted email and SMS marketing campaigns.

How Klaviyo Works with Elevar

Elevar integrates seamlessly with Klaviyo to enhance customer data accuracy and improve event tracking. With Elevar’s server-side tracking, Klaviyo can receive more reliable data on customer interactions, leading to better segmentation and more effective automated flows.

Use Cases

Prevent Duplicate or Missing Email Events:

Inaccurate event tracking can lead to duplicate or missing email triggers which can disrupt marketing automation. Elevar helps maintain data integrity by deduplicating events and ensuring that Klaviyo receives only the correct data.

Sync Conversion Data for Better Email Segmentation:

Ensure Klaviyo receives accurate event data, such as purchases, add-to-cart actions, and product views. This allows brands to create highly targeted email segments based on real customer behavior and improve engagement.

Improve Abandoned Cart Email Campaigns:

By capturing and sending reliable abandoned cart events to Klaviyo, Elevar helps brands trigger timely and relevant follow-up emails. This ensures that potential customers receive reminders with the exact products they left behind to increase cart recovery rates.

Enhance Customer Journey Automation:

Automated email flows in Klaviyo depend on timely and accurate event data. Elevar ensures that all customer interactions—such as first-time purchases, repeat orders, and browsing behavior—are accurately tracked and sent to Klaviyo. This enables brands to trigger personalized post-purchase, win-back, and re-engagement emails.

Track Recurring Purchases for Subscription-Based Businesses:

Subscription based brands need to differentiate between first-time and recurring customers to tailor email messaging effectively. Elevar provides Klaviyo with detailed subscription data so that businesses can send relevant communications, such as renewal reminders or loyalty rewards.

Segment Customers Based on Product Interests:

Understanding customer preferences is key to driving repeat purchases. Elevar sends detailed event data on product views and purchases to Klaviyo. This helps brands to segment audiences based on specific interests and ensures that customers receive personalized recommendations tailored to their shopping behavior.

Sync Offline Sales Data for Omnichannel Campaigns:

Brands with both online and in store sales can enhance their marketing efforts by sending offline conversion data to Klaviyo. Elevar ensures that in-store purchases and customer interactions are integrated into email workflows.