Outbrain
Connect Elevar with Outbrain to improve campaign performance and attribution accuracy by syncing enriched, real-time conversion data, so you can optimize spend and scale what’s working.
Overview
Guides:
Platform Overview
Understanding Outbrain:
Outbrain is a native advertising platform that helps businesses reach consumers by placing engaging ads across a network of premium publisher websites. Outbrain ads appear as recommended articles, videos, or product promotions, capturing user attention without disrupting their browsing experience. The platform operates on the open web, allowing advertisers to connect with audiences outside of social media and search engines.
Outbrain works by enabling advertisers to create and manage campaigns through its intuitive dashboard. Additionally, the Outbrain Pixel is a tracking tool embedded on an advertiser’s site and can provide insights into user behavior and engagement.
Use Cases
Optimize Campaign Performance with Better Data:
Send clean, real time conversion events to Outbrain so their optimization algorithms can more effectively drive traffic that converts.
Improve ROAS Through Smarter Bidding:
Leverage Elevar’s enriched data, like product IDs, order values, and customer behavior, to inform more precise bidding strategies in Outbrain.
Attribute Revenue Accurately:
Ensure Outbrain gets credit for the conversions it drives, even across longer or multi-touch customer journeys, reducing underreporting and budget misallocation.
Run Better Audience Targeting:
Feed high quality event data to build lookalike or retargeting audiences in Outbrain based on what users actually browse or purchase.
Eliminate Data Silos:
Unify your paid content performance with other marketing channels by flowing consistent data into your analytics and attribution tools.
Speed Up Decision Making:
With real-time data from Elevar, you can identify winning creatives, placements, or audiences faster, and adjust budgets with confidence.
Updated 29 days ago