If you are launching the Facebook Conversion API via Google Tag Manager & Elevar Server-Side, then you must complete this step after publishing your Facebook Pixel and Conversion API setup.

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Facebook will not deduplicate events sent from Shopify native pixel and Google Tag Manager. You can't have both enabled for purchase or other conversion events otherwise you'll see duplicate tracking.

Step 1: Navigate to your Facebook Sales Channel

In Shopify, select Sales Channels > Facebook & Instagram

Step 2: Navigate to Settings

Step 3: Under Share Data, Select Change

Step 4: Toggle Share Data Off > Press Save

Your Settings should now look like this:

Step 5: Remove From Preferences

You might also need to remove the pixel from your preferences section here:

To do so, click change > delete the Pixel ID value > click save.

When removed it will look like this:

Step 6: Confirm It's Disabled

Once you've completed both steps above, the easiest way to confirm this pixel is no longer running on your site:

1. Refresh your page (or open an incognito window or a hard refresh of your browser)
2. View Page Source (Shortcut: Press Ctrl+U (Windows PC) or Command+Option+U (Mac).)
3. Click Command + F and search "Facebook pixel"
4. If you see this as the image below then the pixel is still enabled. [Troubleshooting Steps] If you do not see this (and get 0 results) then you've successfully removed the Facebook pixel.

That's it!