Overview

If you are launching the Facebook Conversion API via Google Tag Manager and Elevar Server-Side, then you must complete this step after publishing your Facebook Pixel and Conversion API setup.

To disable the Facebook Pixel in Shopify, you will need to disable Facebook data sharing and remove the Facebook Pixel from your Shopify preferences.

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Facebook will not deduplicate events sent from Shopify native pixel and Google Tag Manager. You can't have both enabled for purchase or other conversion events otherwise you'll see duplicate tracking.

How to Disable Facebook Pixel in Shopify

Access Facebook Sales Channel:

• Begin on your Shopify homepage and use the left-hand menu to click on the "Sales channels" tab.
• Use the search function to locate the Facebook sales channel.
  • (See Figure 1)

_Figure 1_

Access Data Share Settings:

• Once in the Facebook sales channel, use the top navigation menu and click on the "Settings" tab.
• Navigate to the section of the page titled "Share Data" and locate the box titled "Enhanced". Click on the "Change" button.
  • (See Figure 2)

_Figure 2_

Disable Facebook Data Sharing Preferences:

• After clicking on the "Change" button, an additional window will appear titled "Manage Facebook and Instagram data sharing preferences".
• Locate the section titled "Share Data" and use the toggle to disable sharing customer activity data.
• Once you have entered all of the required information, click on the "Save" button located in the bottom right-hand corner of the window.
  • (See Figure 3)

_Figure 3_

Confirmation:

• If you have turn off the data sharing for the Facebook sales channel, your settings will now reflect this change.
  • (See Figure 4)

_Figure 4_

Remove From Preferences:

• Begin on your Shopify homepage and use the left-hand menu to click on the "Online Store" tab. An additional drop down menu will appear, click on the "Preferences" tab.
• Once in the Preferences settings, locate the section of the page titled "Facebook Pixel".
  • If the Facebook Pixel is connected, click on the "Change" button. Then delete the Pixel ID and save your changes.
  • Once your Facebook Pixel has been removed the Pixel ID section will be removed.
    • (See Figure 5)

_Figure 5_

Confirm The Facebook Pixel is Disabled

Once you have completed both of the steps above, you can confirm that the Facebook Pixel has been disabled.

• Refresh your page. You can open the page in an incognito window or complete a hard refresh of your browser.
• Then you can view the page source.
  • Shortcut (Windows PC): Press Ctrl+U
  • Shortcut (Mac): Command+Option+U
• Then, click Command + F and search "Facebook pixel".
  • If you do not see the Facebook pixel, then it has successfully been disabled. If you see the Facebook Pixel, then it is still enabled. Follow this guide to learn how to troubleshoot if Shopify is still loading your Facebook Pixel even if you have removed it from the native app
    • (See Figure 6)

_Figure 6_