Overview

If you are launching the Facebook Conversion API via Google Tag Manager & Elevar Server-Side, then you must complete this step after publishing your Facebook Pixel and Conversion API setup.

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Facebook will not deduplicate events sent from Shopify native pixel and Google Tag Manager. You can't have both enabled for purchase or other conversion events otherwise you'll see duplicate tracking.

How to Disable Facebook Pixel in Shopify

Access Facebook Sales Channel:

• Begin on your Shopify homepage and use the left-hand menu to click on the "Sales channels" tab.
• Use the search function to locate the Facebook sales channel.
  • (See Figure 1)

_Figure 1_

Access Data Share Settings:

• Once in the Facebook sales channel, use the top navigation menu and click on the "Settings" tab.
• Navigate to the section of the page titled "Share Data" and locate the box titled "Enhanced". Click on the "Change" button.
  • (See Figure 2)

_Figure 2_

Manage Facebook Data Sharing Preferences:

• After clicking on the "Change" button, an additional window will appear titled "Manage Facebook and Instagram data sharing preferences".
• Locate the section titled "Share Data" and use the toggle to disable sharing customer activity data.
• Once you have entered all of the required information, click on the "Save" button located in the bottom right-hand corner of the window.
  • (See Figure 3)

_Figure 3_

Confirmation:

• If you have turn off the data sharing for the Facebook sales channel, your settings will now reflect this change.
  • (See Figure 4)

_Figure 4_

Remove From Preferences:

• Begin on your Shopify homepage and use the left-hand menu to click on the "Online Store" tab. An additional drop down menu will appear, click on the "Preferences" tab.
• Once in the Preferences settings, locate the section of the page titled "Facebook Pixel".
  • If the Facebook Pixel is connected, click on the "Change" button. Then delete the Pixel ID and save your changes.
  • Once your Facebook Pixel has been removed the Pixel ID section will be removed.
    • (See Figure 5)

_Figure 5_

Step 6: Confirm It's Disabled

Once you have completed both steps above, the easiest way to confirm this pixel is no longer running on your site:

• Refresh your page (or open an incognito window or a hard refresh of your browser)
• View Page Source (Shortcut: Press Ctrl+U (Windows PC) or Command+Option+U (Mac).)
• Click Command + F and search "Facebook pixel"
• If you see this as the image below then the pixel is still enabled. [Troubleshooting Steps] If you do not see this (and get 0 results) then you've successfully removed the Facebook pixel.
  • (See Figure 6)

_Figure 6_