All Event Triggers and Data Layer Variables
Learn about the primary event triggers and data layer variables used with version 2.0+ of our data layer on Shopify
Event Triggers
When data is pushed into the data layer from your Shopify store it is done through events in the Elevar code snippets. These match up to the triggers that are imported to GTM assigned to marketing tags.
| Event Name | Description |
|---|---|
| dl_user_data | Fired on every page. Similar to a pageview. |
| dl_view_item_list | Products from a collection list appear in the viewport of a users browsers |
| dl_view_item | User viewed a product |
| dl_search_results | User viewed a search results page |
| dl_select_item | User clicked a product within a collection list |
| dl_add_to_cart | User added a product to the cart |
| dl_remove_from_cart | User removed a product from the cart |
| dl_view_cart | User viewed the cart |
| dl_begin_checkout | User has started the checkout* |
| dl_add_shipping_info | User has entered shipping info* |
| dl_add_payment_info | User has entered payment info* |
| dl_purchase | User has placed and order |
| dl_sign_up | User created an account |
| dl_login | User logged into their account |
| dl_subscribe | User signed up for email or SMS |
* some checkout events are not available int express checkouts
Full List of Variables
The table below shows the full list of variables that come with our full container downloads.
In the details, we've noted which variables have error monitoring enabled.
Wondering what error monitoring is for variables?
Learn how to setup error monitoring in your dev console with this guide.
| GTM Variable Name | Details |
|---|---|
| cookie - GA Client ID | 1st Party Cookie |
| dlv - Add to Cart - Add Array | Error Monitoring Enabled |
| dlv - Add to Cart - Category | Error Monitoring Disabled |
| dlv - Add to Cart - Compare At Price | Error Monitoring Disabled |
| dlv - Add to Cart - Image | Error Monitoring Disabled |
| dlv - Add to Cart - Inventory | Error Monitoring Enabled |
| dlv - Add to Cart - Price | Error Monitoring Enabled |
| dlv - Add to Cart - Product ID | Error Monitoring Enabled |
| dlv - Add to Cart - Product Name | Error Monitoring Enabled |
| dlv - Add to Cart - Quantity | Error Monitoring Disabled |
| dlv - Add to Cart - SKU | Error Monitoring Enabled |
| dlv - Add to Cart - Variant ID | Error Monitoring Enabled |
| dlv - ecommerce.cart_contents.products | Error Monitoring Enabled |
| dlv - Cart Total | Error Monitoring Disabled |
| dlv - Collection View - Name | Error Monitoring Disabled |
| dlv - Customer Email | Error Monitoring Disabled |
| dlv - Customer ID | Error Monitoring Disabled |
| dlv - Customer User Consent Status | Error Monitoring Disabled |
| dlv - ecommerce.checkout.products | Error Monitoring Enabled |
| dlv - ecommerce.impressions | Error Monitoring Enabled |
| dlv - event_id | Error Monitoring Disabled |
| dlv - Global - Currency Code | Error Monitoring Enabled |
| dlv - Global - Visitor Type | Error Monitoring Disabled |
| dlv - marketing - gclid | Error Monitoring Disabled |
| dlv - marketing - landing_site | Error Monitoring Disabled |
| dlv - marketing - utm_campaign | Error Monitoring Disabled |
| dlv - marketing - utm_medium | Error Monitoring Disabled |
| dlv - marketing - utm_source | Error Monitoring Disabled |
| dlv - Product View - Brand | Error Monitoring Disabled |
| dlv - Product View - Category Name | Error Monitoring Disabled |
| dlv - Product View - Compare At Price | Error Monitoring Disabled |
| dlv - Product View - Details Array | Error Monitoring Enabled |
| dlv - Product View - Image | Error Monitoring Disabled |
| dlv - Product View - Inventory | Error Monitoring Enabled |
| dlv - Product View - Name | Error Monitoring Enabled |
| dlv - Product View - Price | Error Monitoring Enabled |
| dlv - Product View - Product ID | Error Monitoring Enabled |
| dlv - Product View - SKU | Error Monitoring Enabled |
| dlv - Product View - Variant ID | Error Monitoring Enabled |
| dlv - Remove From Cart - Array | Error Monitoring Disabled |
| dlv - Select Item - Array | Error Monitoring Disabled |
| dlv - Thank You Page - Coupon Code Name | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Address 1 | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Address 2 | Error Monitoring Disabled |
| dlv - Thank You Page - Customer City | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Country Code | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Email | Error Monitoring Enabled |
| dlv - Thank You Page - Customer First Name | Error Monitoring Disabled |
| dlv - Thank You Page - Customer ID | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Last Name | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Lifetime Value | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Phone Number | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Province Code | Error Monitoring Enabled |
| dlv - Thank You Page - Customer State | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Total Order Count | Error Monitoring Disabled |
| dlv - Thank You Page - Customer Zip | Error Monitoring Disabled |
| dlv - Thank You Page - Discount Amount | Error Monitoring Disabled |
| dlv - Thank You Page - ecommerce.purchase.products | Error Monitoring Enabled |
| dlv - Thank You Page - Order ID | Error Monitoring Enabled |
| dlv - Thank You Page - Order Name | Error Monitoring Enabled |
| dlv - Thank You Page - Order Revenue | Error Monitoring Enabled |
| dlv - Thank You Page - Order Subtotal | Error Monitoring Enabled |
| dlv - Thank You Page - Shipping | Error Monitoring Disabled |
| dlv - Thank You Page - Tax | Error Monitoring Disabled |
| DOM - Page Title | DOM Element |
| js - Checkout Page - Product IDs | Custom JavaScript |
| js - Checkout Page - SKUs | Custom JavaScript |
| js - Checkout Page - Variant IDs | Custom JavaScript |
| js - Facebook - Content IDs - Cart Page | Custom JavaScript |
| js - Facebook - Content IDs - Checkout Page | Custom JavaScript |
| js - Facebook - Content IDs - Thank You Page | Custom JavaScript |
| js - GA4 - add to cart | Custom JavaScript |
| js - GA4 - begin checkout | Custom JavaScript |
| js - GA4 - purchase | Custom JavaScript |
| js - GA4 - remove from cart | Custom JavaScript |
| js - GA4 - select item | Custom JavaScript |
| js - GA4 - view cart | Custom JavaScript |
| js - GA4 - view item | Custom JavaScript |
| js - GA4 - view item list | Custom JavaScript |
| js - Google Ads - Add to Cart - SKU | Custom JavaScript |
| js - Google Ads - Cart Page - SKU | Custom JavaScript |
| js - Google Ads - Collection Page - SKU | Custom JavaScript |
| js - Google Ads - Product View - SKU | Custom JavaScript |
| js - Google Ads - Purchase - SKU | Custom JavaScript |
| js - Google Ads - Purchase Product Data | Custom JavaScript |
| js - Remove PII from GA Hit | Custom JavaScript |
| js - Thank You Page - Product ID Array | Custom JavaScript |
| js - Thank You Page - Product_ID Array | Custom JavaScript |
| js - Thank You Page - Variant_ID Array | Custom JavaScript |
| regex - Page Type | RegEx Table |
| url - Search - Search Term | URL |
Updated 3 months ago