ReCharge

ReCharge Overview

Overview

Guides:

Platform Overview

Understanding ReCharge:

ReCharge enables Shopify merchants to offer flexible subscription and recurring billing options to their customers. The platform’s goal is to help businesses transform one-time purchasers into long-term subscribers by streamlining subscription setup, payment processing, and customer retention workflows.

With an emphasis on customer experience, ReCharge provides merchants with the tools to automate billing, personalize subscription flows, and give customers control over their recurring orders. This leads to increased customer lifetime value (LTV), improved retention, and predictable revenue growth.

Key Features:

  • Subscription Management: ReCharge offers an all-in-one solution for creating and managing subscription products. Merchants can configure delivery schedules, billing intervals, and product variants directly within the platform.
  • Customer Self-Service Portal: Subscribers can access a self-service portal to manage their own subscriptions. From this portal, customers can skip or reschedule deliveries, swap products, update payment methods, or cancel their subscriptions.
  • Bundles and Product Customization: Merchants can create pre-set product bundles or allow customers to build their own bundles, increasing average order value and driving repeat purchases.
  • Retention and Win-Back Tools: ReCharge provides built-in retention tools, such as cancellation prevention offers and win-back campaigns.
  • Analytics and Reporting: A robust analytics dashboard helps merchants monitor metrics such as recurring revenue, active subscribers, churn rate, and customer lifetime value.
  • Payment Processing and Security: ReCharge integrates with major payment processors and supports multiple payment methods, including credit cards and digital wallets.

ReCharge Integrations

Pre-Built Shopify Integration:

For Shopify users, ReCharge provides a no-code integration through the Shopify App Store. Merchants can configure subscription options directly on product pages using the ReCharge subscription widget, which supports multiple delivery frequencies and product configurations.

Custom API Integration:

For advanced setups or headless environments, ReCharge offers a robust API that allows developers to build custom subscription experiences, modify backend workflows, and integrate with other systems. This flexibility makes ReCharge suitable for both standard and enterprise-level use cases.

Use Cases

Subscription-Based Retailers:

Offer recurring deliveries for consumable products (e.g., coffee, vitamins, personal care).

D2C Brands:

Use ReCharge to convert one-time customers into repeat subscribers with flexible order management.

Health & Wellness Brands:

Provide product bundles and recurring supply options with customizable frequencies.

Gift Programs:

Enable subscription gifting to expand customer reach and attract seasonal buyers.