Overview

Elevar utilizes a Data Layer to capture events and send them to various channels. These Data Layer events are picked up by GTM (Google Tag Manager) and also Elevar via a listener so that they can be sent server-side.

Elevar handles much of the complexity for processing data layer events, but relies on the merchant’s development team to implement the user interactions which includes catalog data.

Below is a diagram that explains the onsite functionality that Elevar provides. The Data Layer is enriched by Elevar and includes a listener that is responsible for sending events server side where they ultimately end up at a channel like Google Analytics, Facebook CAPI, etc.

In addition to the on-site functionality, you can also send data directly from your server to Elevar's server for enrichment and processing in your marketing channels.

This guide will take the developers through:

Browser Event Setup:

• Part 1: Installation process of Elevar scripts
• Part 2: Implementing the Data Layer
• Part 3: Implementing the Checkout Funnel Events Data Layer
• Part 4: Validation of Data Layer events

Server Event Setup:

• Implementing Server to Server Events

Optional Setup:

• Setting a Proxy Path to Bypass Ad Blockers
• How to Pass your own User Identifier
• Transforming Data Layer Events