Overview

Elevar utilizes a Data Layer to capture events and send them to various channels. These Data Layer events are picked up by GTM (Google Tag Manager) and also Elevar via a listener so that they can be sent server-side.

Elevar handles much of the complexity for processing data layer events, but relies on the merchant’s development team to implement the user interactions which includes catalog data.

Below is a diagram that explains the onsite functionality that Elevar provides. The Data Layer is enriched by Elevar and includes a listener that is responsible for sending events server side where they ultimately end up at a channel like Google Analytics, Facebook CAPI, etc.

In addition to the on-site functionality, you can also send data directly from your server to Elevar's server for enrichment and processing in your marketing channels.

API Onboarding Overview

Browser Event Setup

• (Required):
  • Part 1: Installation process of Elevar scripts
  • Part 2: Implementing the Data Layer
  • Part 3: Implementing the Checkout Funnel Events Data Layer
  • Part 4: Validation of Data Layer events
• (Recommended): These steps are not required, but we strongly recommend completing them to enhance tracking accuracy
  • Part 5: Setting a Proxy Path to Bypass Ad Blockers
  • Part 6: How to Pass your own User Identifier

Server Event Setup:

• Implementing Server to Server Events

Optional Setup:

• Transforming Data Layer Events
• How to Find Main Overarching Domain