How to Setup Sendlane Server-Side Destination


Before you can enable your Sendlane Server-Side Destination, you will need to install our Shopify Source in your Elevar App. Follow our guide on How to Implement the Shopify Source.

Add Sendlane as a server-side destination

In your Elevar App, navigate to My Tracking > Select Add Destination

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Choose the Sendlane Destination

Find Sendlane in the Email & SMS category or search by name to locate the destination

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Click on Get Started

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In Sendlane, Add A Custom Integration

In Sendlane, navigate to Integrations > Select Custom

Select Setup Integration

Enter a unique name for the Store Name (For my example, I've titled it "Elevar"), your store URL, and select a default list (the Elevar integration won't be syncing customers to a list, but you can create a new list in Sendlane's Audiences setting to ensure nothing gets messed up).

Then press Continue.

Add Custom Events

Select the "www" icon

Select Create Event

Add the following events:

  • elevar-add-to-cart
  • elevar-begin-checkout
  • elevar-view-item
  • elevar-page-view
  • elevar-view-item-list
  • elevar-purchase

Find your Sendlane API Tokens

Sendlane Token

Select the Gear Icon

Your Sendlane Token will be listed at the top under "Token". E.g. a1111a11-1a11-1aa1-111a-1aa1111a111a

Sendlane API V2 Token

Navigate to Account > API > Under Sendlane API V2, Select + API Token

Add a Token Name

Your Sendlane API V2 Token will be under the Personal Access Token section.

Enter your API Tokens into Elevar

Back in Elevar, enter your Sendlane Token & API V2 Token into the Sendlane Settings step.

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Select your events

By default we've selected the best practice events for using your Sendlane destination. If you'd like to send additional events expand the the Breakdown drop down to view the additional options. Select "I want to customize manually" to make any additional selections.

Select Save & Continue

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If Applicable, Enable Consent Mode

If consent is required, follow these steps to enable consent mode & select your consent categories.

If consent is not required, select Save & Continue.

Block Transactions

This step allows you to control exactly what purchase events are sent to Sendlane server-side. You can block orders based on Source Channel Names, Order Tags, Order Gateways or Customer Tags.

The most common scenario where retailers may want to block or send orders is with offline orders. Learn how to block these orders in this guide.

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Configure Subscriptions

Do you sell subscription products? If you do, you can choose to send first-time orders only or first-time + recurring orders to your marketing destination.

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Go Live!

Select Go Live to launch your new Sendlane server-side integration!

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What's Next

Set Up Your Split Test

Send messages to only the net new abandoners identified by Elevar so that you can see the net new revenue generated.

How to Setup Sendlane Split Test Automations