MNTN
MNTN Overview
Overview
Guides:
Platform Overview
Understanding MNTN:
MNTN is a performance marketing platform focused on Connected TV (CTV) advertising, designed to bring the measurement and agility of digital channels to television. The platform enables brands, especially direct-response and D2C advertisers, to launch, manage and measure TV advertising campaigns with precision, using a self-serve interface and data-driven optimization.
Key Features:
- Self-serve CTV Campaign Software: Launch and manage TV-style campaigns easily, similar to paid search or social workflows.
- Performance Focused Measurement: Drive conversions, site visits, and revenue with CTV ads that tie directly to measurable outcomes.
- Premium Network Access: Run ads across top streaming networks and premium CTV inventory via direct deals with networks like ESPN, Peacock, CBS.
- Audience Targeting and Media Automation: Build and target audiences using keywords, CRM data, web-visitor lists and optimize continuously via automation.
- Integrated Measurement and Analytics: Real-time reporting, GA4 integration and actionable insights for campaign refinement.
Use Cases
First-time CTV Adoption for Advertisers:
Use MNTN’s self-serve platform to expand ad reach into streaming TV with minimal complexity.
Direct Response TV Campaigns:
Drive site visits, conversions and e-commerce outcomes through targeted TV campaigns measured like digital.
Cross Channel Performance Advertising:
Integrate CTV with paid social and search, using MNTN to extend reach and scale performance.
Measurement and Budget Allocation:
Use real-time analytics to shift budget toward high-impact networks and ad creatives for maximum ROI.
Updated 1 day ago
