Overview

Guides:

• Installation
• Account Access

Platform Overview

Understanding MNTN:

MNTN is a performance marketing platform focused on Connected TV (CTV) advertising, designed to bring the measurement and agility of digital channels to television. The platform enables brands, especially direct-response and D2C advertisers, to launch, manage and measure TV advertising campaigns with precision, using a self-serve interface and data-driven optimization.

Key Features:

• Self-serve CTV Campaign Software: Launch and manage TV-style campaigns easily, similar to paid search or social workflows.
• Performance Focused Measurement: Drive conversions, site visits, and revenue with CTV ads that tie directly to measurable outcomes.
• Premium Network Access: Run ads across top streaming networks and premium CTV inventory via direct deals with networks like ESPN, Peacock, CBS.
• Audience Targeting and Media Automation: Build and target audiences using keywords, CRM data, web-visitor lists and optimize continuously via automation.
• Integrated Measurement and Analytics: Real-time reporting, GA4 integration and actionable insights for campaign refinement.

Use Cases

First-time CTV Adoption for Advertisers:

Use MNTN’s self-serve platform to expand ad reach into streaming TV with minimal complexity.

Direct Response TV Campaigns:

Drive site visits, conversions and e-commerce outcomes through targeted TV campaigns measured like digital.

Cross Channel Performance Advertising:

Integrate CTV with paid social and search, using MNTN to extend reach and scale performance.

Measurement and Budget Allocation:

Use real-time analytics to shift budget toward high-impact networks and ad creatives for maximum ROI.