Elevar Events and Properties Sent to Pinterest

Overview

Read this guide to learn about the events and properties that Elevar sends to Pinterest. Within the Elevar app, you can select from the following events and properties to send, allowing you to customize the data flow to your specific needs.

Elevar Events and Properties:

When setting up Pinterest as a server-side destination, several Elevar events are tracked. Below is a list of the events and their corresponding properties that are sent:

Event Name:Properties:
elevar_page_viewTriggered on all pageviews from your online store.
elevar_view_item_listTriggered on collection views from your online store.
elevar_view_itemTriggered on product detail views from your online store.
elevar_add_to_cartTriggered on all add to cart event actions from your online store.
elevar_purchaseTriggered on transaction events from all channels connected to your Shop.
elevar_view_search_resultsTriggered when a user views a search results page on your online store.
elevar_account_sign_upTriggered when a user signs up for an account on your online store.
elevar_email_sign_upTriggered when a user subscribes to an email list from your online store.

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Event Tracking Customization:

Learn more about the event tracking customization currently available for the Pinterest destination.

  • Trigger purchase events from order creation: This will use order creation as the trigger for purchase events, rather than the "Thank You" page load. We recommend using this for better tracking.