Overview

Guides:

• Installation

Platform Overview

Understanding Zeenk:

Zeenk was a Boston-based data analytics platform founded in 2021 to help e-commerce and Direct-to-Consumer (DTC) brands optimize marketing performance through customer-centric analytics. The platform unified data from multiple sources—including Shopify, Amazon, Facebook, and Google—into a centralized dashboard, allowing businesses to better understand customer behavior, lifetime value, and profitability.

Key Features:

• Customer-Centric Analytics: Focused on measuring and predicting customer lifetime value (LTV) and behavioral trends to improve retention and long-term profitability.
• Data Integrations: Supported direct data ingestion from major commerce and marketing platforms, including Shopify, Amazon, Facebook, and Google Ads.
• Unified Dashboard: Consolidated performance metrics from multiple sources into a single view, eliminating manual data collection and spreadsheet reporting.
• Advanced Modeling: Utilized proprietary tools such as Time Query Language (TQL) and Causal Modeling to deliver predictive insights and identify drivers of performance change.
• API Access: Provided an API for agencies and advanced users to embed Zeenk’s analytics into their own BI tools and client dashboards.

Use Cases

DTC Growth Analysis:

Helped DTC brands identify key retention and acquisition drivers by analyzing customer cohorts and purchase behavior.

E-Commerce Performance Tracking:

Unified marketing, sales, and customer data to evaluate channel performance and improve return on ad spend (ROAS).

Agency Reporting:

Enabled advertising agencies to integrate Zeenk’s data into existing analytics workflows for multi-client reporting and campaign analysis.