How to Set Up Rakuten Server-Side Tracking


Before you can enable your Rakuten Server-Side Destination, you will need to:

Navigate to My Tracking

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Click on Add Destination

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Find and Select Rakuten

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Click on Get Started

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If applicable, Enable Consent Mode

If consent is required, follow these steps to enable consent mode & select your consent categories.

If consent is not required, select Save & Continue.

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Select Product Identifier

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Filter Transactions

This step allows you to control exactly what purchase events are sent to Rakuten. You can block orders based on Source Channel Name, Order Tag, Order Gateway or Customer Tag.

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A common scenario where you may want to block orders is offline orders. Learn how to block these orders in this guide.

Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!

Configure Subscription Settings

Do you sell subscription products? If you do, you can choose to send first-time orders only or first time + recurring orders to your marketing destination.

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Add in Rakuten Details

Input your Rakuten Merchant ID. How to find this.

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Press Go Live

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Remove Previous Tracking

Remove your previous Rakuten tracking. Your tracking may be added via Google Tag Manager (GTM), hardcoded in your theme, or added through the Rakuten App in Shopify. How to Disable Rakuten Pixel in Shopify.