Overview

Follow this guide to learn how to compare the Event Match Quality Scores in Facebook before and after implementing Elevar.

What is the Event Match Quality Score?

• The Event Match Quality Score on Facebook is a metric that measures the effectiveness of the customer information parameters sent with your server events in matching those events to your Meta account. This score, which ranges from 0 to 10, reflects how well the data associated with an event aligns with Facebook’s systems, impacting your ad performance and conversion reporting.

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Read More: Event Match Quality Score in Facebook

Read this guide to learn more about the Event Match Quality Score in Facebook and how you can use this feature to improve conversions and data quality.

How to Capture Event Match Quality Score in Facebook Before Going Live with Elevar

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Capturing Data Prior to Going Live with Elevar:

In order to obtain the necessary data for comparing Event Match Quality Score in Facebook before and after going live with Elevar, it is important to capture a screenshot of the data prior to going live with Elevar because the Event Match Quality Score will not highlight the original data needed for analysis.

You will need to let at least 48 hours pass after integration with Elevar in order for Facebook to update the scores.

Access Facebook Event Manager:

• Begin on the Facebook Business Manager homepage and use the left-hand navigation menu to click on the "Data Sources" tab. An additional drop-down menu will appear, locate and click on the "Datasets" tab.
• Once in the Datasets settings, locate the list of dataset and click on the one with matching pixel ID that you have used to implement Elevar.
• Navigate to the upper right-hand corner of the page and click on the "Open Events Manager" button.
  • (See Figure 1)

_Figure 1_

Capture Screenshot of Event Match Quality Score:

• Once you have selected the dataset with the matching pixel ID that you used to implement Elevar, you will be brought to an overview page.
• Capture a screenshot of the table on this page and be sure to include the specific Events and Event Match Quality Score that will be used for analysis.
  • (See Figure 2)

_Figure 2_

How to Capture Event Match Quality Score in Facebook After Going Live with Elevar

Access Facebook Event Manager:

• Begin on the Facebook Business Manager homepage and use the left-hand navigation menu to click on the "Data Sources" tab. An additional drop-down menu will appear, locate and click on the "Datasets" tab.
• Once in the Datasets settings, locate the list of dataset and click on the one with matching pixel ID that you have used to implement Elevar.
• Navigate to the upper right-hand corner of the page and click on the "Open Events Manager" button.
  • (See Figure 3)

_Figure 3_

Capture Screenshot of Event Match Quality Score:

• Once you have selected the dataset with the matching pixel ID that you used to implement Elevar, you will be brought to an overview page.
• Capture a screenshot of the table on this page and be sure to include the specific Events and Event Match Quality Score that will be used for analysis.
  • (See Figure 4)

_Figure 4_

Analyzing Results:

With both sets of data in hand, you can now compare the Event Match Quality Scores to gauge Elevar’s impact.

• Improvements in Scores: Higher scores post-implementation suggest that Elevar has enhanced the accuracy of your event data matching.
• Changes in Conversion Reporting: Verify if there’s an increase in reported conversions, which can indicate improved attribution and ad performance.
• Consistency in Data: Ensure that the data collection methods remained consistent throughout to validate the accuracy of your comparison.