Overview

Guides:

Platform Overview

Understanding Yotpo:

Yotpo is a marketing platform that helps Shopify brands grow through SMS and email marketing, loyalty programs, and customer reviews. It allows businesses to connect with their customers at the right time, through the right channel, and with the right message.

SMS Marketing:

With Yotpo’s SMS marketing, businesses can easily grow their audience by using pop-ups and checkout prompts to collect phone numbers. The platform allows you to send automated messages to customers for actions such as making a purchase, abandoning a cart, or taking advantage of promotions.

Yotpo also uses AI tools to boost conversions, such as personalized pop-ups and data unification across devices. Additionally, you can track the performance of your SMS campaigns through detailed insights into customer engagement and sales generation.

Email Marketing:

Yotpo helps businesses grow their email lists with sign-up forms and pop-ups designed to capture customer information. The platform then enables brands to send personalized emails based on customer activity and behavior, ensuring each message resonates with the recipient.

Use Cases

Automate Review Requests with Accurate Purchase Events:

Send server-side purchase data to Yotpo to ensure review requests trigger reliably, even if browser pixels miss the event.

Power Loyalty Programs with Enriched Behavior:

Track actions like purchases, order values, or custom behaviors via Elevar to trigger loyalty rewards or tier movement with precision.

Improve Segmentation for SMS Marketing:

Use Elevar’s event stream to feed Yotpo SMS with signals like viewed product, added to cart, and purchased, you can send better-timed and more relevant messages.

Capture Conversions Despite Tracking Blockers:

Maintain conversion tracking accuracy across all Yotpo modules, even when browser limitations or consent preferences block the pixel.

Unify Customer Data Across Your Stack:

Ensure Yotpo receives the same clean and enriched customer data as your other destinations (like GA4, Klaviyo, Meta) to reduce discrepancies and enable cohesive campaigns.