Overview

Guides:

Platform Overview

Microsoft Advertising is a platform allows businesses to create targeted ads through customizable campaigns.

Key Feature of Microsoft Advertising (Bing):

Wide Reach: Access to a large audience on Bing, Yahoo, AOL, and partner sites.
Advanced Targeting: Customize audiences based on elements like demographics and device.
Detailed Analytics: Comprehensive reports to track and improve campaign performance.

Use Cases

Improve Attribution Accuracy with Server-Side Event Delivery:

Ensure Microsoft Ads receives complete and verified conversion data through server side event delivery so reported ROAS and CPA metrics more accurately reflect true business performance.

Optimize Campaign Performance with More Reliable Data Signals:

Provide Microsoft’s automated bidding and audience optimization algorithms with complete conversion data to drive better campaign results.

Prevent Duplicate or Missing Conversions in Reporting:

Elevar deduplicates browser and server events to ensure that Microsoft Ads reporting matches actual site activity. This helps to reduce discrepancies and enable you to make better budgeting decisions.

Capture Key Mid-Funnel Actions for Smarter Audience Targeting:

Track valuable pre-purchase events like product views, add-to-cart, and checkout initiations that can be used for building retargeting audiences and custom conversion goals.

Enhance New vs Returning Customer Insights:

Through enriched server side data, Elevar helps Microsoft Ads to differentiate between new customer acquisition and repeat customer conversions. This can give brands stronger signals for optimizing toward the right customer behavior.