How to Customize the Purchase Value Sent via Server-Side

Learn how to change the purchase value sent via a server-side integration to revenue, subtotal, or product subtotal

Step 1: In Elevar, navigate to My Tracking > Select your desired Marketing Destination

Step 2: Select the Settings Step > Click Advanced Options

Step 3: Under Conversion Value, select Revenue, Subtotal or Product Subtotal

Step 4: Click Save

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Warning: Since some marketing destinations want you to send data via both the browser & the server (i.e. Facebook & TikTok), be sure to update any associated browser tags to match the server changes.

Updated 5 months ago

Step 1: In Elevar, navigate to My Tracking > Select your desired Marketing Destination

Step 2: Select the Settings Step > Click Advanced Options

Step 3: Under Conversion Value, select Revenue, Subtotal or Product Subtotal

Step 4: Click Save

🚧Warning: Since some marketing destinations want you to send data via both the browser & the server (i.e. Facebook & TikTok), be sure to update any associated browser tags to match the server changes.

🚧
Warning: Since some marketing destinations want you to send data via both the browser & the server (i.e. Facebook & TikTok), be sure to update any associated browser tags to match the server changes.