Overview

Shopify has made a change that limits access to certain customer data, including customer tags, from being sent via webhooks. If you have been relying on customer tags for transaction filtering or passing this data as a custom dimension to your GA4 destination(s), you will need to make adjustments to continue to utilize this data starting June 16th, 2025.

Who is impacted?

• Merchants filtering transactions for any destination based on customer tags.
• Merchants passing customer tags to GA4

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Recommended Updates

We recommend converting your necessary customer tags to order tags followed by adjustments to your destination filters and GA4 settings if you wish to pass as a customer dimension.

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Prefer to Watch a Video?

Watch this video to learn how to complete the recommended updates or follow the steps below!

Convert Customer Tags to Order Tags

Create a Workflow:

• Begin on your Shopify homepage and use the search function located at the top of the page to access the Flow app.
• Locate and click on the "Create a Workflow" button located in the upper right-hand corner of the page.
  • (See Figure 1)

_Figure 1_

Select Trigger:

• You will be navigated to a new page. Begin by clicking anywhere in the work space and an additional right-hand window will appear titled "Select a Trigger".
• Use the search function located within the window to select the "Order created" Shopify trigger.
  • (See Figure 2)

_Figure 2_

Add Condition:

• Once you have selected a trigger, click on the "Add" button and select "Condition".
• An additional right-hand window will appear titled "Condition". Navigate to the section of the window titled "IF" and click on the "Add a Variable" button.
  • Use the search function to select the "Customer Tag". Ensure that you select the option that is "order/customer".
• Once you have selected the variable, navigate to the section of the window titled "Tags_item" and use the text box to enter the name of the customer tag that you are converting over.
  • (See Figure 3)

_Figure 3_

Select Action:

• Once you have selected a trigger, click on the "Add" button and select "Action".
• An additional right-hand window will appear titled "Select an Action". Use the search function located within the window to select the "Add Order Tags" Shopify action.
  • Then, within that action navigate to the section of the window titled "Tags" and use the text box to add the desired order tags. You will need to repeat this process for each order tag that you wish to convert over.
    • (See Figure 4)

_Figure 4_

Save Changes:

• Once you have configured the desired flow, navigate to the upper left-hand corner of the page and use the text box to name the workspace.
• Click on the "Turn on workflow" button located in the upper right-hand corner of the page.
• An additional confirmation window will appear, click on the "Turn On" button located in the bottom right-hand corner of the window.
  • (See Figure 5)

_Figure 5_

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Confirm Workflow is Active:

Once you have configured the desired workflow, you can confirm that it is active by returning to the Flow app in Shopify. Here you will see a status of "Active".

Update Destination Filters

Access Destination:

• Begin on your Elevar homepage and use the left-hand navigation menu to click on the "My Tracking" tab.
• Navigate to your list of destination and click on the desired destination.
  • (See Figure 6)

_Figure 6_

Add Order Tag Filter:

• Once you have accessed the desired destination, use the Setup Steps navigation box and click on the "Filter Transactions" tab.
• Navigate to the section of the page titled "Block Some Transactions" and ensure that you have selected the "Customize" option.
  • Click on the "Add Filter" button located at the bottom of the section. An additional menu will appear, click on the "Order Tag" option. Use the text box to enter the order tag that you have set up previously. If you have multiple order tags, repeat this process by adding additional filters.
  • Locate the "Customer Tag" filter and click on the "Delete" button. This tag will no longer continue to work as it will not receive the correct data anymore.
• Once you have configured all of the required order tags, click on the "Save" button located at the bottom of this section.
  • (See Figure 7)

_Figure 7 _

Update GA4 Settings to Pass Custom Dimensions

If you are sending order tags to GA4 as custom dimensions then you will need to update your GA4 settings.

Access Destination:

• Begin on your Elevar homepage and use the left-hand navigational menu to click on the "My Tracking" tab.
• Navigate to your list of destination and click on the GA4 destination.
  • (See Figure 8)

_Figure 8 _

Specify Custom Dimensions:

• Once you have accessed your GA4 destination, use the Setup Steps navigation box and click on the "GA4 Settings" tab.
• Locate and click on the "Advances Settings" drop-down menu and navigate to the section of the page titled "Specify Custom Dimensions". Click on the "Add" another button.
  • Navigate to the box titled "Data to Send" and use the drop-down menu to select the "Order Tags" option.
  • Navigate to the box titled "Parameter Name" and use the text box to enter the name of the parameter.
  • Navigate to the box titled "Scope" and use the drop-down to select either the "Event" or the "User" option. This will depend on the use case of the oder tags and your stores specific configuration.
• Once you have entered the required information for adding specific custom dimensions in GA4, click on the "Save" button located at the bottom of the section.
  • (See Figure 9)

_Figure 9 _

Update Web Container Setup:

• After you have updated your GA4 settings to pass custom dimensions, navigate to the "Setup Steps" box.
• Locate and click the step titled "Web Container Setup" and select the button labeled "Download Pre-Built Web Tags".
  • Once downloaded, reimport the container into your Google Tag Manager web container.
  • After importing the container into Google Tag Manager, publish the new tag..
• Once you have updated your web container setup, click on the "Mark as Complete" button located at the bottom of the page.
  • (See Figure 10)

_Figure 10_

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