Overview

Guides:

Platform Overview

Understanding Commission Junction (CJ) Affiliate:

Commission Junction (CJ) Affiliate is a performance based marketing platform that connects brands with publishers to drive transactions, customer acquisitions, and other key business goals. Advertisers reward publishers with commissions for generating these results through their marketing efforts.

Commission Junction allows for seamless affiliate marketing by tracking conversions and automating commission payments. Advertisers create affiliate programs and publishers promote their products.

Key Features:

Real time performance tracking
Flexible commission structures
A global reach of over 1 billion digital consumers across 240+ countries

How Comission Junction (CJ) Affiliate Works with Elevar

Elevar enhances CJ Affiliate by improving tracking accuracy and streamlining the data flow for users through Elevar’s automated event tracking which ensures seamless data synchronization between Commission Junction and an advertiser’s website.

Use cases

Ensure Accurate Commission Payouts:

Track conversions with precision, even across complex customer journeys, so affiliates get credit for the sales they drive and you avoid disputes or missed payouts.

Support Flexible Commission Structures:

Use Elevar’s enriched event data to enable advanced CJ logic, like paying different rates based on product type, customer location, or purchase behavior.

Improve Partner Trust and Transparency:

Provide affiliates with real time, reliable data on their performance, strengthening relationships and encouraging higher promotion effort.

Track Affiliate Influence Across the Funnel:

Capture and pass through key events (like clicks, add-to-carts, and purchases) to see where affiliates are driving value, even before conversion.

Reduce Operational Overhead:

Automate the data flow between Elevar and CJ to eliminate manual reconciliation, simplify reporting, and streamline affiliate program management.