- If you haven't installed our Shopify Source in your Elevar App. Follow our guide on How to Implement the Shopify Source.
In your Elevar App, navigate to Pre-Built Tags
Search for Bing > Click into the Bing container
Add in your Account ID [How to find this?] > Select Download Container
Log in to your Google Tag Manager Account > Select your GTM Web Container
Select Admin > Import Container
Select to import the file that you just downloaded in Step 1. Choose a New Workspace and title it Bing Tracking. Then choose Merge > Overwrite. Your import will look similar to the below:
Select Confirm to import the tags
Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.
In your Bing Tracking workspace, select Submit
Remove any previous Bing tracking. This could be a hardcoded script in your Shopify theme or Checkout Settings, or a third party app.
Even though we are now sending purchase events to Bing Ads, we still have to tell Microsoft about this.
In Microsoft Ads, go to Tools > Conversion Goals.
Click Create Conversion Goal.
For Conversion Goal, select Website.
For Conversion Goal Type, select Purchase > then Event.
In the Conversion Goal Details, title your goal Purchase or some variation > Set revenue = conversion action value may vary.
Note: The value under "revenue" can be either 0 or 1 depending on what you'd like to send when there's no revenue.
Under Install event tag Select Manual installation and click Next
Under Set Up Tagging, select Yes > Select Save & Next.
On the Install event tag page, under Custom event parameters add an Action of "purchase" and a Category of "checkout".
Under When do you want to track this event, select Track event on inline action.
Select Save & next
And that's it!
Updated 1 day ago