How to Set Up TikTok Pixel/Web Tracking via Google Tag Manager
Overview
If you would like to implement the TikTok Pixel/Web tracking via Google Tag Manager, follow these easy steps to publish.
Prerequisites:
- Install Elevar's Data Layer & Shopify Source on your store. Follow our guide on how to implement the Shopify Source.
Download the Pre-Built TikTok Tags
Locate TikTok Destination:
- Begin on the homepage of your Elevar app. Use the left-hand navigation menu and click on the tab titled "My Tracking" tab.
- Navigate to the list of your Destinations and click on the TikTok Destination.
Download Pre-Built Web Tags:
- Once inside of the TikTok Destination, navigate to the "Web Container Setup" tab of the Setup Steps box.
- Locate and click on the "Download Pre-Built Web Tags" button.
- (See Figure 1)
Figure 1
Import the Pre-Built TikTok Tags into GTM
Import Container:
- Log in to your Google Tag Manager Account.
- Select your GTM Web Container.
- Click on the "Admin" button located in the upper menu bar.
- Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
- (See Figure 2)
- Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
Figure 2
Import Container Information:
- Under the "Select file to import" section, click on the "Select File" button and choose the TikTok Container that was previously downloaded.
- Under the "Choose workplace" section, either create a new workplace titled "TikTok Tracking" or select your "Default Workspace".
- Next, be sure to select the "Merge" option first, then the "Overwrite conflicting tags, triggers, and variables" option second.
- Once you have completed filling out the necessary details for this container, click on the "Confirm" button located at the bottom of the page.
- (See Figure 3)
Figure 3
[Optional] QA the New Tags with Google Tag Manager's Preview Mode
- Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.
Publish the Pre-Built Tags
- After importing the TikTok tag container, you will be brought back to the Google Tag Manager homepage.
- In your TikTok Tracking or Default workspace, click on the "Submit" button in the upper right hand corner of the page.
- An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
- (See Figure 4)
Figure 4
Updated 6 months ago