Overview

Starting with our release 3.14, we will be sending all conversions to Google Ads if we have a gclid, email address, or phone number.

In order to have Google Ads process all these conversions you need to make a change within Google Ads and some adjustments to your setup to accommodate this.

Prerequisites:

Before you can enable your Google Ads Server-Side Destination, you will need to:

• Install the Shopify Source on your store. Follow your guide on how to Install the Shopify Source.

Enabled Enhanced Conversions for Leads in Google Ads

Access Conversions Settings:

• Begin on your Google Ads homepage and use the left-hand menu to click on the "Goals" tab.
• An additional pop-up menu will appear, click on the "Conversions" tab. Then, use the drop-down menu to locate and click on the "Settings".
  • Locate the section of the page titled "Enhances Conversions for Leads".

Enable Enhanced Conversions for Leads:

• Ensure that the box labeled "Turn on enhanced conversions for leads" is checked.
  • (See Figure 1)

Figure 1

Enabled Customer Data Terms in Google Ads

Access Conversions Settings:

• Begin on your Google Ads homepage and use the left-hand menu to click on the "Goals" tab.
• An additional pop-up menu will appear, click on the "Conversions" tab. Then, use the drop-down menu to locate and click on the "Settings".
  • Locate the section of the page titled "Customer Data Terms".

Accept Terms for Customer Data Terms:

• Read the section of the page titled "Policies and Additional Terms for Customer Data".
• Once you have read the terms, be sure to accept these terms.
  • (See Figure 2)

Figure 2

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Note: If you unable to view terms, it is because your account conversions are tracked by a manager account.

The customer data terms must be accepted from the manager's account and any Google Ads manager account uploading on behalf of the manager account using cross-account tracking.

Remove Your View Through Conversion Tags

With the ability to send all transactions paired with session enrichment there is no need to continue to have your separate view through conversion tags as they may result in duplication between the conversions actions.

Access View Through Tags:

• Begin on your Google Tag Manager homepage and use the left-hand menu to click on the "Tags" tab.
• Use the search function in the upper right-hand corner of the page to search for "View Through" tags.

Remove View Through Tags:

• Select all View Through tags and then click on the "Delete" button or the trashcan icon in the upper right-hand corner of the page.
• Be sure to save your changes by clicking on the "Submit" button in the upper right-hand corner of the page.
  • (See Figure 3)

_Figure 3_

(Optional) Download and Publish the Enhanced Conversion Leads Container

Locate Enhanced Conversion Leads Container:

• Begin on your Elevar homepage and use the left-hand navigation menu to click on the "Pre-Built Tags" tab.
• Use the search function to locate and click on the "Google Ads - Enhanced Conversion for Leads" container.
  • (See Figure 4)

_Figure 4_

Download Container:

• Once you have access the Google Ads Enhanced Conversions for Leads container, navigate to the section of the page titled "Download Container".
  • Use the text box titled "Google Ads Conversion ID" and enter your conversion ID. Follow this guide to learn how to locate your Google Ads Conversion ID.
  • Once you have entered your Conversion ID, click on the "Download Container" button located at the bottom of this section.
    • (See Figure 5)

_Figure 5_

Import Container into Google Tag Manager:

• Log in to your Google Tag Manager Account.
• Select your GTM Web Container.
• Locate and click on the "Admin" button located in the upper menu bar.
  • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
    • (See Figure 6)

_Figure 6_

Import Container Information:

• Under the section titled "Select file to import", click on the "Select File" button and choose the Google Ads Enhanced Conversion for Leads Container that was previously downloaded.
• Under the "Choose workplace" section, either create a new workplace titled "Google Ads Enhanced Conversions for Leads" or select your "Default Tracking".
• Next, be sure to click on the "Merge" option for importing, then click on the "Overwrite conflicting tags, triggers, and variables" option second.
• Once you have completed filling out the necessary details for the container, click on the "Confirm" button located at the bottom of the page.
  • (See Figure 7)

_Figure 7_

Publish Changes:

• After importing the Google Ads Enhanced Conversions for Leads container, you will be brought back to the Google Tag Manager homepage.
  • In your workspace, click on the "Submit" button in the upper right hand corner of the page.
  • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
    • (See Figure 8)

_Figure 8_