Overview

Follow this guide to learn how to create an Elevar Standard custom event report, users must set up custom dimensions, custom metrics, configure filters, and save their custom reports in the desired collections within GA4.

Elevar Standard Report:

An Elevar Standard report is a custom report created by following the guidelines for configuring tags in the event builder of Google Analytics 4 (GA4). This involves setting up the event name, event parameters, tag category, action, and label according to specified standards.

Non-Elevar Standard Report:

A non-Elevar Standard report occurs when the guidelines for configuring tags in the event builder are not followed. In this scenario, users may bypass the recommended setup process by directly adding the event name without incorporating detailed event parameters. A non-Elevar standard report will still show all event such as enhanced ecommerce. For a guide on how to create a non-Elevar standard report, follow this guide.

How to Create an Elevar Standard Custom Event Report

Create Custom Dimensions

Access Custom Definition Settings:

• Begin on your Google Analytics 4 homepage and click on the "Settings" button or gear icon in the lower left-hand corner of the page.
  • Once in the settings, navigate to the section of the page titled "Data display".
  • Locate and click on the "Custom Definitions" tab.
    • (See Figure 1)

Figure 1

Create Custom Dimension:

• Once in the "Custom Definitions" section of the GA4 settings, you will need to add four custom dimensions.
• Click on the "Create custom dimension" button and a right-hand window will appear titled "New custom dimension".
  • (See Figure 2)

_Figure 2_

Custom Dimensions:

• Event Action:
  • Navigate to the section of the window titled "Dimension name" and use the text box to title the dimension "Event Action".
  • Navigate to the section of the window titled "Scope" and use the drop-down menu to select "Event".
  • Navigate to the section of the window titled "Event parameter" and use the text box to title the event parameter "action". GA4 needs to start receiving these parameters before you can add the dimension here. The parameters will appear in the dropdown once they are available; if they do not appear, the dimension cannot be added.
  • After selecting all of the required information, click on the "Save" button in the upper right-hand corner of the window.
• Event Category:
  • Navigate to the section of the window titled "Dimension name" and use the text box to title the dimension "Event Category".
  • Navigate to the section of the window titled "Scope" and use the drop-down menu to select "Event".
  • Navigate to the section of the window titled "Event parameter" and use the text box to title the event parameter "category". GA4 needs to start receiving these parameters before you can add the dimension here. The parameters will appear in the dropdown once they are available; if they do not appear, the dimension cannot be added.
  • After selecting all of the required information, click on the "Save" button in the upper right-hand corner of the window.
• Event Label:
  • Navigate to the section of the window titled "Dimension name" and use the text box to title the dimension "Event Label".
  • Navigate to the section of the window titled "Scope" and use the drop-down menu to select "Event".
  • Navigate to the section of the window titled "Event parameter" and use the text box to title the event parameter "label". GA4 needs to start receiving these parameters before you can add the dimension here. The parameters will appear in the dropdown once they are available; if they do not appear, the dimension cannot be added.
  • After selecting all of the required information, click on the "Save" button in the upper right-hand corner of the window.
• Event Type:
  • Navigate to the section of the window titled "Dimension name" and use the text box to title the dimension "Event Type".
  • Navigate to the section of the window titled "Scope" and use the drop-down menu to select "Event".
  • Navigate to the section of the window titled "Event parameter" and use the text box to title the event parameter "type". GA4 needs to start receiving these parameters before you can add the dimension here. The parameters will appear in the dropdown once they are available; if they do not appear, the dimension cannot be added.
  • After selecting all of the required information, click on the "Save" button in the upper right-hand corner of the window.
• After creating the four custom dimensions, you will see them listed under the "Custom dimensions" section of the page.
  • (See Figure 3)

Figure 3

Create Custom Event Report

Create Detailed Report:

• Begin on the GA4 homepage and use the left-hand menu to click on the "Reports" tab.
• An additional left-hand navigation menu will appear, locate and click on the "Library" tab at the bottom of the menu.
  • Navigate to the section of the page titled "Reports" and click on the "+ Create new report" button.
  • An additional drop-down menu will appear, click on the "Create detailed report" tab.
    • (See Figure 4)

Figure 4

Locate Events Template:

• After clicking on the "Create detailed report" tab, you will be brought to an overview page.
• Navigate to the section of the page titled "Start from a template" and click on the box titled "Events".
  • (See Figure 5)

Figure 5

Customize Metrics:

• Navigate to the right-hand menu titled "Customize report" and locate the section titled "Report data".
• Locate and click on the "Metrics" tab.
  • (Figure 6)

Figure 6

• Once in the "Metrics" settings, begin by clicking on the "Add Metric" button at the bottom of the section. Use the text box to locate and add the "Sessions" metric.
• Then, organize the metrics in order (e.g., Event count, Sessions, Total users, Event count per user).
• After editing the required information for the Metrics settings, click on the "Apply" button at the bottom of the section.
  • (See Figure 7)

Figure 7

Custom Dimensions:

• Navigate to the right-hand menu titled "Customize report" and locate the section titled "Report data".
• Locate and click on the "Dimensions" tab.
  • (See Figure 8)

Figure 8

• Once in the "Dimensions" settings, begin by clicking on the "Add dimension" button at the bottom of the section. Use the text box to locate and add each of the custom dimensions created previously (e.g., Event Category, Event Action, Event Label).
• Then, locate the dimension titled "Event Name". and click on the three dots. An additional drop-down menu will appear, click on the "Delete".
• After editing the required information for the Dimensions settings, click on the "Apply" button at the bottom of the section.
  • (See Figure 9)

Figure 9

Custom Filter:

• Navigate to the right-hand menu titled "Customize report" and locate the section titled "Report filter".
• Locate and click on the "+ Add Filter" tab.
  • (See Figure 10)

Figure 10

• Once in the "Build Filter" settings, navigate to the section titled "Dimension" and use the drop-down menu to select "Event Type".
• Navigate to the section titled "Match Type" and use the drop-down menu to select "exactly matches".
• Navigate to the section titled "Value" and use the drop-down menu to select "behavior".
• After editing the required information for the building a filter, click on the "Apply" button at the bottom of the section.
  • (See Figure 11)

Figure 11

Save New Report:

• After customizing the new custom event report, locate and click on the "Save" button in the upper right-hand corner of the page.
  • An additional pop-up window will appear titled "Save as new report".
  • Use the text box to titled the new report (e.g., Custom Event Report).
  • After naming the new report, locate and click on the "Save" button in the lower right-hand corner of the window.
    • (See Figure 12)

Figure 12

Relocate Event

Access Collections:

• Begin on your GA4 homepage and use the left-hand menu to click on the "Reports" tab.
  • An additional left-hand navigation menu will appear, locate and click on the "Library" tab at the bottom of the menu.
  • Navigate to the section of the page titled "Collections" and navigate to the specific collection you would like to move the report to. Click on the three dots and an additional drop-down menu will appear and click on the "Edit" tab.
    • (See Figure 13)

Figure 13

Save Changes to Current Collection:

• Locate the custom event reported created and drag it to the desired collection.
• Once you have moved the report, locate and click on the "Save..." button at the bottom of the page.
  • An additional drop-down menu will appear, click on the "Save changes to current collection".
    • (See Figure 14)

Figure 14