Overview

Guides:

• Installation

Platform Overview

Understanding Rakuten:

The Rakuten app is a free shopping and rewards platform that helps you earn cash back on everyday purchases from thousands of online and in-store retailers. By starting your shopping through the app, you can browse participating stores, see available cash-back rates, and activate deals before making a purchase. Rakuten also offers exclusive coupon codes, limited-time promotions, and seasonal sales to maximize your savings. Once your purchase is tracked, the cash back you’ve earned is added to your account and paid out via check or PayPal on a regular schedule, meaning you save money simply by shopping as usual.

Use Cases

Accurately attribute affiliate conversions:

Ensure Rakuten receives complete purchase data, like order value, coupon code, and SKU for better tracking.

Optimize commission logic:

Use enriched data from Elevar to support tiered or product-specific commissions within Rakuten.

Reduce tracking gaps:

Improve conversion tracking reliability, especially in privacy-restricted environments or post-iOS changes.

Streamline partner payouts:

Eliminate discrepancies in event tracking that lead to under- or over-payment for affiliate partners.

Inform affiliate strategy:

Use granular conversion signals to identify top-performing partners and optimize spend accordingly.