Overview

Follow this guide to learn more about the new expanded standard events and how to configure them in your destinations and push the events to the data layer. Configuring these events will allow the data to be passed both client-side and server-side, which allows for data enrichment of server sent events.

Understanding the Mid-Funnel Standard Events:

Destination Compatibility:

The table below shows which destinations support each new expanded standard event.

How to Enable the Mid-Funnel Standard Events

Access Destination:

• Begin on the Elevar homepage and use the left-hand navigation menu and click on the "My Tracking" tab.
• Locate and click on the desired destination.
  • (See Figure 1)

_Figure 1_

Access Customized Event Settings:

• Once in the desired destination, use the Setup Steps box to locate and click on the "Events" tab.
• Navigate to the section of the page titled "Events" and click on the "Customize settings" button.
  • (See Figure 2)

_Figure 2_

Enable Events:

• Navigate through the list of custom events and select the desired events for either the web or the server (e.g., Add to Wishlist, Customize Item, Complete Quiz, Start Trial, Find Location, Schedule).
• Once you have selected the desired standard events, be sure to click on the "Save" button located at the bottom of this section. An additional pop-up confirmation window will appear titled "Are you sure?". Click on the "Yes, Save Changes" button located in the bottom right-hand corner of the window.
  • (See Figure 3)

_Figure 3_

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NOTE: Elevar Client Side Tracking versus Google Tag Manager for Web Events

If you are using the Elevar Client Side tracking and you select the "Web" option for the desired events, there is no further setup required.

If you are using Google Tag Manager for client side tracking, then you will need to redownload the web container and update it in your GTM workspace to see the new standard web events. You'll be guided in-app on how to do this.

Push Standard Events in your Data Layer:

• Once you have enabled the new expanded standard events in your destination, you will need to push them into the Elevar data layer in your code or google tag manager. This will make the events available for Elevar and Google Tag Manager if using GTM for your client-side tracking.

Event Examples:

window.ElevarDataLayer.push({
	event: "dl_complete_quiz",
	event_properties: {
		quiz_result: "result"
	}
});

window.ElevarDataLayer.push({
	event: "dl_add_to_wishlist",
	event_properties: {
		currency_code: "USD",
		products: [
        {
          id: "45565298049186",
          name: "The Collection Snowboard: Liquid",
          brand: "Hydrogen Vendor",
          category: "snowboard",
          variant: "Default Title",
          price: "749.95",
          list: "/collections/all",
          product_id: "8688105324706",
          variant_id: "45565298049186",
          compare_at_price: "0.00",
          image: "https://testing.myshopify.com/cdn/shop/files/Main_b13ad453-477c-4ed1-9b3-81f3345adfd6.jpg?v=1749061557"
        }
      ]
	}
}); 

window.ElevarDataLayer.push({
	event: "dl_customize_item",
	event_properties: {
		currency_code: "USD",
		products: [
        {
          id: "45565298049186",
          name: "The Collection Snowboard: Liquid",
          brand: "Hydrogen Vendor",
          category: "snowboard",
          variant: "Default Title",
          price: "749.95",
          list: "/collections/all",
          product_id: "8688105324706",
          variant_id: "45565298049186",
          compare_at_price: "0.00",
          image: "https://testing.myshopify.com/cdn/shop/files/Main_b13ad453-477c-4ed1-9b43-81f3345adfd6.jpg?v=1749061557"
        }
      ]
	}
}); 

window.ElevarDataLayer.push({
	event: "dl_start_trial",
	event_properties: {
		pltv: "250",
		value: "50.25",
		currency_code: "USD"
	}
});

window.ElevarDataLayer.push({
	event: "dl_find_location",
	event_properties: {
		store_location: "0028342009523"
	}
});

window.ElevarDataLayer.push({
	event: "dl_schedule",
	event_properties: {
		value: "50.25",
		currency_code: "USD"
	}
});