Overview

Guides:

• Installation

Platform Overview

StackAdapt is a next-generation, integrated marketing platform designed to unify first-party data, programmatic advertising, and email marketing into a single environment. By bridging adtech and martech, StackAdapt helps businesses orchestrate connected customer journeys and measure the full impact of their campaigns across channels.

Key Features:

• Unified First-Party Data Hub: StackAdapt centralizes first-party customer data, enabling businesses to build information-rich, privacy-compliant audiences. The Data Hub integrates directly with CRM and analytics systems, automating data flow without manual uploads.
• Cross-Channel Campaign Management: The platform supports campaign support across programmatic and email channels, allowing advertisers to deliver consistent, personalized messaging throughout the customer journey.
• Advanced Targeting Capabilities: StackAdapt provides flexible targeting through first-party audiences, contextual targeting, account-based marketing (ABM), and proprietary data segments.
• Real-Time Forecasting and Analytics: Campaign performance is visible in real time, with live metrics for impressions, clicks, conversions, and reach.
• Comprehensive Reporting: The platform provides in-depth, cross-channel reporting with full attribution visibility. Marketers can analyze campaign impact, measure conversions across channels, and uncover performance trends.

Use Cases

Full-Funnel Marketing:

Activate first-party data to deliver connected experiences across display, video, email, and CTV channels.

Programmatic Advertising Optimization:

Leverage AI-driven bidding and contextual targeting to improve reach and reduce cost per conversion.

Audience Activation and Data Enrichment:

Build and deploy privacy-safe first-party audiences directly from CRM or CDP integrations.

Cross-Channel Attribution:

Analyze how each channel contributes to the customer journey and optimize budget allocation based on performance.