Overview

Guides:

Installation

Platform Overview

Understanding the Piwik PRO Platform:

Piwik PRO is a privacy-first analytics platform that offers a powerful suite of tools for data collection, analysis, and activation that is designed with full data ownership and regulatory compliance in mind. The platform includes core modules such as Analytics, Tag Manager, Customer Data Platform (CDP), and Consent Manager, giving organizations the flexibility and control needed to analyze behavior and deliver personalized experiences without compromising user privacy.

How Piwik PRO Tracking Works with Elevar:

The Elevar Piwik PRO Destination allows you to send conversion events directly from your server to Piwik PRO with enhanced accuracy and control. Key integration features include:

Server-Side Event Tracking: Deliver conversion events server-side for improved reliability and data completeness.
Custom Event Mapping: Configure which events are sent to Piwik PRO and customize parameters such as event category, action, and label.
Consent-Aware Tracking: Ensure only events from users who’ve provided consent are sent, respecting your privacy compliance setup.
Tag Manager Compatibility: Use Elevar alongside Piwik PRO’s Tag Manager to streamline and manage your event setup.

Use Cases

Unlock Full-Funnel Visibility:

Track every step in the customer journey—from product views to purchase completions—with consistent, server-side event data for better funnel analysis and optimization.

Feed Cleaner Data into your CDP:

Ensure Piwik PRO’s customer profiles are built on reliable, real-time event streams like add to cart, checkout started, and purchases—captured directly from your Shopify store.

Analyze Product and Content Performance:

Get granular insights into which products and on-site content drive engagement and conversions by sending rich behavioral data via Elevar.

Strengthen Campaign Measurement:

Attribute performance across marketing channels with consistent purchase and engagement events that align with your broader measurement strategy.

Identify High-Value Customer Segments:

Use enriched purchase and behavior data from Elevar to surface patterns among your most loyal or profitable customers in Piwik PRO.

Improve Onsite Personalization:

Enable smarter targeting and real-time experiences on your Shopify site by feeding live event data to Piwik PRO’s personalization engine.

Reduce Data Gaps and Duplication:

Ensure Piwik PRO receives the same deduplicated, normalized data as your ad platforms and email tools—keeping metrics consistent across your stack.