How to Set Up Yahoo Advertising Pixel/Web Tracking via Google Tag Manager

Learn how to set up Yahoo Advertising tracking via Google Tag Manager.

Overview

Follow this guide to learn how to set up Yahoo Advertising Pixel/Web tracking via Google Tag Manager.

Prerequisites:

Install Elevar's Data Layer and Shopify Source on your store. Follow this guide to learn how to implement the Shopify Source.


Download the Pre-Built Yahoo Advertising Tags

Locate Yahoo Advertising Container:

  • Begin on the homepage of your Elevar app. Use the left-hand navigation menu and click on the tab titled "Pre-Build Tags".
  • Use the search function to locate and click on the Yahoo Advertising Pixel Container.
    • (See Figure 1)

Step 47 screenshot

Figure 1

Download Yahoo Advertising Container:

  • Once in the Yahoo Advertising Container, navigate to the box titled "Download Container".
    • Use the text box to add in your Yahoo Project ID.
    • Use the text box to add in your Yahoo Pixel ID.
  • Click on the button labeled "Download Container".
    • (See Figure 2)

Step 48 screenshot

Figure 2

Import the Pre-Built Yahoo Advertising Tags into GTM

Import Container:

  • Log in to your Google Tag Manager Account.
  • Select your GTM Web Container.
  • Click on the "Admin" button located in the upper menu bar.
    • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
      • (See Figure 3)

Step 3 screenshot

Figure 3

Import Container Information:

  • Under the "Select file to import" section, click on the "Select File" button and choose the Yahoo Advertising Container that was previously downloaded.
  • Under the "Choose workplace" section, either create a new workplace titled "Yahoo Advertising Tracking" or select your "Default Tracking".
  • Next be sure to select the "Merge" option first, then the "Overwrite conflicting tags, triggers, and variables" option second.
  • Once you have completed filling out the necessary details for this container, click on the "Confirm" button located at the bottom of the page.
    • (See Figure 4)

Figure 4

[Optional] QA the New Tags with Google Tag Manager's Preview Mode

  • Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Publish the Pre-Built Tags

  • After importing the Yahoo Advertising tag container, you will be brought back to the Google Tag Manager homepage.
  • In your Yahoo Advertising Tracking workspace, click on the "Submit" button in the upper right hand corner of the page.
    • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
    • (See Figure 5)

Step 5 screenshot

Figure 5

Remove Previous Yahoo Advertising Tracking

That's it!