How to Set Up Stack Adapt Pixel/Web Tracking via Google Tag Manager

Learn how to implement Stack Adapt Pixel/Web Tracking via Google Tag Manager


If you would like to implement Stack Adapt Pixel/Web tracking via GTM, follow these easy steps to publish.

This integration supports the standard conversion tracking available with your StackAdapt programmatic advertising account.

StackAdapt offers advertising solutions such as native, video, connected TV and audio ads. Learn more about StackAdapt here.](


Install Elevar's Data Layer & Shopify Source on your store. Follow our guide on How to Implement the Shopify Source.

Download the Pre-Built Stack Adapt Tags

Locate Stack Adapt Container:

  • Begin on the homepage of your Elevar app. Use the left-hand navigation menu and click on the tab titled "Pre-Build Tags".
  • Use the search function to locate and click on the Stack Adapt Pixel Container.
    • (See Figure 1)

Step 1 screenshot_Figure 1_

Download Stack Adapt Container:

  • Once in the Stack Adapt Container, navigate to the box titled "Download Container".
  • Click on the button labeled "Download Container".
    • (See Figure 2)

Step 2 screenshot

Figure 2

Import the Pre-Built Stack Adapt Tags into GTM

Import Container:

  • Log in to your Google Tag Manager Account.
  • Select your GTM Web Container.
  • Click on the "Admin" button located in the upper menu bar.
    • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
      • (See Figure 3)

Step 3 screenshot

Figure 3

Import Container Information:

  • Under the "Select file to import" section, click on the "Select File" button and choose the Stack Adapt Container that was previously downloaded.
  • Under the "Choose workplace" section, either create a new workplace titled "Stack Adapt Tracking" or select your "Default Tracking".
  • Next be sure to select the "Merge" option first, then the "Overwrite conflicting tags, triggers, and variables" option second.
  • Once you have completed filling out the necessary details for this container, click on the "Confirm" button located at the bottom of the page.
    • (See Figure 4)

Step 4 screenshot

_Figure 4_

[Optional] QA the New Tags with Google Tag Manager's Preview Mode

  • Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Publish the Pre-Built Tags

  • After importing the Stack Adapt tag container, you will be brought back to the Google Tag Manager homepage.
  • In your Tracking workspace, click on the "Submit" button in the upper right hand corner of the page.
    • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
    • (See Figure 5)

Step 5 screenshot

_Figure 5_