This update introduces key improvements across the Datalayer, destinations, and our platform. Datalayer security is strengthened, along with updated filter recommendations and defaults, plus updated URL fields to ensure a valid checkout link is passed in webhook-based Begin Checkout event. Omnisend is now public beta and Piwik PRO in hidden beta!

Datalayer

Datalayer Security Enhancements:

• For merchants using our API integration, server-only keys can now be generated, visible only once, and revoked if needed. This ensures better control over data security and eliminates shared signing keys between the browser and server.

Destinations

New Beta Releases:

• Omnisend: Omnisend is now available as a public beta! [How to Set Up]
• Piwik PRO: Piwik PRO is now available as a hidden beta! If you're intrested in testing, sign up here! This feature is available with Elevar’s fully managed server-only setup.

Purchase Event Type for Affiliate Destinations:

• Categorized Purchase Event Type: Ability to differentiate commission-based subscription orders from one-time orders for ShareASale, Impact Radius, Pepperjam, and Awin.
  • Awin: To enable this feature within the Awin destination, enable the "commission groups" setting in Advanced Options, which will categorize purchases as "ONE_TIME," "FIRST_SUBSCRIPTION," or "RECURRING." When enabled, custom commission groups will be disabled. [How to Set Up]

URL Fields for Checkout Events:

• Updated URL Tracking: The Begin Checkout events for Postscript, Klaviyo, and Sendlane now pass accurate and usable checkout URLs. With this update, the correct information is passed allowing merchants to use the parameters to enhance their email and SMS marketing and improve conversion rates.

Updated Filter Defaults:

• Return/Exchange Channels: “Narvar Returns” and “Return Prime” are now set as return/exchange channels by default in future destination instances, but existing setups will not be affected by this change.
• Blocked Channels: The shopify_draft_order is now blocked by default in future destination instances, but existing setups will not be affected. Additionally, the TikTok channel is now automatically blocked to prevent duplication of orders already tracked to the merchant’s TikTok pixel.

Updated DL Referral Exclusion List:

• Referral Exclusion List for GA4: Additional payments domains are automatically excluded from referrals. This maintains correct attribution throughout the checkout process when third party payment platforms are used, such as PayPal. Without this exclusion, the payment gateway could be recorded as the referral source, overwriting the original attribution.
  • Added Payment Domains: sfy-payments.molops.net

Order Tags Sync:

• Enhanced Order Tag Window: Implemented a 30-second update window to ensure that order tags added within 30 seconds of order creation are captured before tracking events are finalized. This allows merchants to filter out or segment orders correctly, improving data accuracy and reporting integrity.

Platform

Server Events Log Error Code Directory:

• Error Code Directory: A direct link is now available in the Server Events Log that leads to the Error Code Directory. Listed in these guides are commonly seen error codes and troubleshooting tips to resolve any issues. [View Error Code Directory]

Additional Enhancements:

• Annual Plans: Annual pricing plans are now available for customers billed via Stripe.
• Password Expiration Policy: Updated password expiration policy to ensure that your account remains protected and secure.