Add RTB House as a Server-Side Destination

Locate RTB House Destination:

• Begin on the Elevar Dashboard and use the left-hand navigation menu to access the "My Tracking” page.
• Once in "My Tracking", select the "Add Destination" button in the upper right hand corner of the page.
  • A side bar pop-up window will appear, titled "Add Destination".
  • Within this pop-up, use the search function and type "RTB House".
  • Once the RTB House destination appears from the search function, click on it.
    • (See Figure 1)

Figure 1

Get Started:

• After locating and clicking on the RTB House destination, you will be taken to an Overview screen.
• Click the "Get Started" button in the lower left-hand corner of the Overview box.
  • (See Figure 2)

Figure 2

Entering RTB House Settings

General Settings:

• Within the "General Settings", you will need to enter several values from your RTB House account. Your account manager can provide these for you.
  • Add in your Pkey
  • Add in your Tagging Hash
  • Select your Region from the dropdown menu
• If you have "Markets" enabled in your Shopify Source, you will see the "Markets" section in your RTB House destination.
  • Select either the "All Markets", "Specific market(s)", or the "No Market ID" button to specify which markets will send data to RTB House.
  • If you have selected "All Markets" navigate to the section titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
  • If you have selected "Specific market(s)", navigate to the section titled "use the drop down menu to select the market groups to specify which market's data will be sent to this destination. Then, navigate to the box titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
• If you would like to enable the "Sales" and/or the "New Offers" events, expand Advanced Options and verify the "Sale Page View Paths" and "New Products Page View Paths" are correct for your store.
  • Here, you can provide a list of page paths, each separated by a "|". If a URL contains one of the page paths you provided, we will send the corresponding event.

    • (See Figure 3)

      
      Figure 3

• Once you have entered the required RTB House settings, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 4)

Figure 4

Select Events:

• Once you have entered your RTB House Settings, you have to select the Event settings.
• Either leave "Use best practices" selected or click "Customize settings".
• After selecting what events you want to send, click on the "Save and Continue" button located at the bottom of this section.

  • (See Figure 5)

    

    Figure 5

Consent:

• After selecting the Events settings, you will be asked whether you'd like to enable Consent.
• To enable Consent, click on the "Yes, enable for this destination" button. Then navigate to the section of the page titled "What consent categories should a shopper accept before tracking fires?" and use the checkboxes to enable the desired consent categories. The "Ad Storage" and "Analytics Storage" options are the most popular consent categories for RTB House.
  • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
• If you do not want to enable Consent, click on the "No" button.
• Once you have selected all of the information for enabling Consent, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 6)

Figure 6

Filter Transactions:

• After selecting the consent mode, you need to choose whether or not to filter transactions.
  • Currently, our recommended practices suggests selecting the "Yes, allow specific transactions" button which allows your web orders.
  • Or if you would like to block specific transactions, click on the "Yes, block some transactions" button which blocks exchange and historical import orders by default.
  • If you do not want to filter transactions, click on the "No, send" button.
• Once you have selected all of the information for Filtered Transactions, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 7)

Figure 7

Client-Side Tracking Setup:

• After selecting details for filtering transactions, you need to set up client-side tracking.
• Click on either the "Using Elevar" button for Elevar to handle the client-side tags, or click on the "Using Google Tag Manager" button if you prefer to use GTM.
  • If using GTM, click on the "Mark as Complete" button at the bottom of this section after setting up the web container.
  • (See Figure 8)

Figure 8

Go Live:

• After completing all of the previous RTB House Setup Steps, an Overview page will appear.
• If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
• A pop-up window will appear, asking for a confirmation of your changes.
• Click on the "Yes, Go Live" button located in the lower right-hand corner of the confirmation window.
  • (See Figure 9)

Figure 9