Overview

Follow this guide to learn how to set up LinkedIn as a server side destination

Add LinkedIn as a Server-Side Destination

Locate LinkedIn Destination:

• Begin on the Elevar Dashboard and use the left-hand navigation menu to access the "My Tracking” page.
• Once in "My Tracking", select the "Add Destination" button in the upper right hand corner of the page.
  • A side bar pop-up window will appear, titled "Add Destination".
  • Within this pop-up, use the search function and type "LinkedIn".
  • Once the LinkedIn destination appears from the search function, click on it.
    • (See Figure 1)

Figure 1

Get Started:

• After locating and clicking on the LinkedIn destination, you will be taken to an Overview screen.
• Click the "Get Started" button in the lower left-hand corner of the Overview box.
  • (See Figure 2)

Figure 2

Entering LinkedIn Settings

General Settings:

• Within the "General Settings" section, you will need to connect your LinkedIn account.
• Once connected, navigate to the section of the page titled "Ad Account" and use the drop-down to select the account to connect.
• If you have "Markets" enabled in your Shopify Source, you will see the "Markets" section in your LinkedIn destination.
• Click on the "Save and Continue" button at the bottom of this section.
  • Select either the "All Markets", "Specific market(s)", or the "No Market ID" button to specify which markets will send data to LinkedIn.
  • If you have selected "All Markets" navigate to the section titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
  • If you have selected "Specific market(s)", navigate to the section titled "use the drop down menu to select the market groups to specify which market's data will be sent to this destination. Then, navigate to the box titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
• Click on the "Save and Continue" button at the bottom of this section.

  • (See Figure 3)

    

    Figure 3

Select Events:

• Once you have entered your LinkedIn Settings, you have to select the Event settings.
• Either leave "Use best practices" selected or click "Customize settings".
• After selecting what events you want to send, click on the "Save and Continue" button located at the bottom of this section.

  • (See Figure 4)

    

Figure 4

Consent:

• After selecting the Events settings, you will be asked whether you'd like to enable Consent.
• To enable Consent, click on the "Yes, enable for this destination" button. Then navigate to the section of the page titled "What consent categories should a shopper accept before tracking fires?" and use the checkboxes to enable the desired consent categories. The "Ad Storage" and "Analytics Storage" options are the most popular consent categories for LinkedIn.
  • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
• If you do not want to enable Consent, click on the "No" button.
• Once you have selected all of the information for enabling Consent, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 5)

Figure 5

Filter Transactions:

• After selecting the consent mode, you need to choose whether or not to filter transactions.
  • Currently, our recommended practices suggests selecting the "Yes, allow specific transactions" button which allows your web orders.
  • Or if you would like to block specific transactions, click on the "Yes, block some transactions" button which blocks exchange and historical import orders by default.
  • If you do not want to filter transactions, click on the "No, send" button.
• Once you have selected all of the information for Filtered Transactions, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 6)

Figure 6

Go Live:

• After completing all of the previous LinkedIn Setup Steps, an Overview page will appear.
• If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
• A pop-up window will appear, asking for a confirmation of your changes.
• Click on the "Yes, Go Live" button located in the lower right-hand corner of the confirmation window.
  • (See Figure 8)

Figure 8