Overview

Follow this guide to learn how to disable the Meta Conversions API Gateway when using Elevar.

When Elevar’s server-side tracking is enabled, it already sends events directly to Meta via the Conversions API. If the Meta Conversions API Gateway is also enabled, it can result in duplicate event data being sent to Meta. This may lead to inflated event counts, inaccurate reporting, and potential optimization issues within Meta. To ensure accurate tracking and avoid duplicate data, Elevar recommends disabling the Meta Conversions API Gateway and relying solely on Elevar’s server-side integration.

How to Disable Meta Conversion API Gateway Integration

Access Conversions API Gateway Details:

• Begin on your account and use the top navigation menu to click on the "Settings" tab.
• Locate the section of the page titled "Conversions API Gateway" and click on the "See Details" button.
  • (See Figure 1)

_Figure 1_

Access Conversions API Gateway Settings:

• Once you have accessed your Conversion API Gateway, locate and click on the "Settings" button located in the upper right-hand corner of the page.
  • (See Figure 2)

_Figure 2_

Disconnect API Gateway:

• An additional pop-up window will appear titled "Conversions API Gateway settings".
• Locate and click on the "Disconnect" button.
  • (See Figure 3)

_Figure 3_

Verify Disconect:

• An additional pop-up widow will appear titled "Disconnect your Conversions API Gateway account".
• Read and check the box acknowledging that you will be disconnecting the Conversions API pixel from the Conversions API Gateway.
• Locate and click on the "Next" button located in the bottom right-hand corner of the window.
  • (See Figure 4)

_Figure 4_

Confirmation:

• Once you have sucessfully disconnected the Conversions API pixel from the Conversions API Gateway, you will see a confirmation window.
• Click on the "Finish" button located in the bottom right-hand corner of the window.
  • (See Figure 5)

_Figure 5_