Overview

Follow this guide to learn how to configure Predicted Lifetime Value for Shopify merchants.

How to Configure Predicted Lifetime Value for Shopify Merchants

Access Shopify Source:

• Begin on the Elevar dashboard and use the left-hand navigation menu to click on the "My Tracking" tab.
• Navigate to your list of sources and click on the Shopify Source.
  • (See Figure 1)

Figure 1

Access Advanced Options:

• Once in the Shopify Source, use the "Setup Steps" box to click on the "General Settings" tab.
• Navigate to the section of the page titled "General Settings" and click on the "Advanced Options" drop-down.
  • (See Figure 2)

Figure 2

Enable Predicted Lifetime Value:

• Once you have accessed the advanced options, navigate to the section of the page titled "Boosted Events".
• Locate "Allow predicted LTV" and use the checkbox to enable the boosted event.
• Be sure to save your changes by click on the "Save" button located at the bottom of the page.
  • (See Figure 3)

Figure 3

Next Steps After Enabling Predicted Lifetime Value

After you enable Predicted Lifetime Value in your Shopify Source and save your changes, Elevar will begin the process of activating pLTV for your account.

Our team will reach out to let you know when pLTV is live and your data has started flowing. Once pLTV is active, there are a few additional steps you may need to complete depending on the destinations where you want to use your pLTV data.

Google Analytics 4

To use pLTV data in Google Analytics 4, you will need to create a custom metric in GA4 using the parameter "predicted_ltv".. Follow this guide for instructions on how to create a custom metric in Google Analytics 4.

When following the guide, complete the steps for creating a custom metric in GA4. Once the custom metric has been created, Elevar will automatically send the pLTV data to GA4.

No additional configuration is required within your Google Analytics 4 destination in Elevar after the custom metric is created. Predicted lifetime values will be available as a metric for your reporting.

Meta

To begin using your pLTV data with Meta, contact your account manager to get started with the Meta pLTV Optimization Beta. Elevar passes predicted_ltv data with your purchase event ready for use.

Klaviyo

To use pLTV with Klaviyo, ensure that the Purchase event is enabled in your Klaviyo destination. Predicted lifetime value data is passed to your customer's profile with the purchase event.

Access Klaviyo Destination:

• Begin on your Elevar dashboard and use the left-hand navigation menu to click on the "My Tracking" tab.
• Locate your list of destinations and click on the Klaviyo destination.
  • (See Figure 4)

Figure 4

Access Event Settings:

• Once you have accessed your Klaviyo destination, use the Setup Steps menu to click on the "Events" tab.
  • (See Figure 5)

Figure 5

Enable Purchase Event:

• Once in the event settings, navigate to the section of the page titled "Events" and select the "Customize settings" option.
• Click on the "Breakdown" drop-down menu. Locate the Purchase event and use the checkbox to ensure the event is enabled.
• Once you have made any changes in the destination, click on the "Save" button located at the bottom of the page.
• Once the Purchase event is enabled, your pLTV data will be delivered through the supported Klaviyo integration.
  • (See Figure 6)

Figure 6