Overview

Ad blocker usage is continuing to rise. Ad blockers target specific third party domains (like facebook.com) and prevent them from loading on web pages. This can cause your marketing destinations to have missing pageview, product view, and even purchase data.

Server-side Tracking can help you bypass ad blockers so you can ensure as close to 100% of data collection as possible. Your Elevar server-side tracking does this via two ways:

• Action based tracking
• Making our code look like it's part of your website's code

Action Based Tracking

Unlike traditional load-based tracking, which requires a Thank You Page to load in order for data to be sent, Elevar uses action-based tracking as triggers for our Purchase and Checkout funnel events.

What is action-based tracking? When a shopper places an order on your website, Shopify sends Elevar a "text message" with the order, product, customer data. This means that it doesn't matter if the shopper navigates away from a Thank You page too quickly or if you're using post purchase upsells and the shopper never makes it to the Thank You Page. So long as an order gets created in Shopify, we can send that order to your marketing destination.

Ad blockers can't prevent orders from being created in Shopify. So ad blockers can't prevent Elevar from sending 100% of orders to destinations.

Making our code look like it's part of your website's code

Previously, our code would load from getelevar.com. This means ad blockers could say: block any code loading from getelevar.com.

Now, getelevar.com is not even an option for ad blockers to block. Instead it looks to ad blockers like our code is coming from the website itself, which ad blockers don't want to block for fear of causing issues with website functionality.