Elevar utilizes a Data Layer to capture events and send them to various channels. These Data Layer events are picked up by GTM (Google Tag Manager) and also Elevar via a listener so that they can be sent server-side.

Elevar handles much of the complexity for processing data layer events, but relies on the merchant’s development team to implement the user interactions which includes catalog data.

Below is a diagram that explains the onsite functionality that Elevar provides. The Data Layer is enriched by Elevar and includes a listener that is responsible for sending events server side where they ultimately end up at a channel like Google Analytics, Facebook CAPI, etc.

This guide will take the developers through: