Overview

Guides:

Platform Overview

Understanding Attentive:

Attentive is an SMS and email marketing platform that helps businesses connect with customers through personalized real time messaging. You can create targeted marketing campaigns that not only boost revenue but also simplify your marketing efforts.

Designed with a mobile-first approach, Attentive uses AI-powered analytics to understand customer behavior and interactions. Its automation features, like conversational commerce, automated triggers, and tools like Magic Message and Automated Campaigns, make it easy to engage customers at the right time.

How Attentive Works with Elevar

Elevar enhances Attentive by helping businesses recognize returning customers without relying on browser cookies. With Elevar’s server-side tracking, you can send 2–3x more cart and browse abandonment emails, leading to a 7–30% increase in recovered revenue.

Once Attentive is integrated, Elevar automatically feeds key data, like cart abandonment and post-purchase behavior, into Attentive’s marketing journeys. This ensures you reach customers at critical moments. Plus, you can run split tests to measure the impact of your tracking by sending targeted abandonment messages to newly identified users.

Use Cases

Recover More Abandoned Carts:

Trigger SMS flows using real time cart and product view data, even for anonymous users, so you can reach more shoppers and recover lost revenue.

Power Smarter Segmentation:

Build dynamic segments in Attentive using Elevar’s enriched behavioral data (e.g., viewed product X but didn’t purchase), allowing for more targeted, high-converting messages.

Send Personalized Product Reminders:

Retarget customers who showed interest in specific products or collections, using real-time view or wishlist events captured by Elevar.

Improve First Purchase Conversion:

Use browsing behavior to send high intent shoppers timely offers or educational content via SMS, encouraging them to complete their first order.

Enhance Post Purchase Journeys:

Trigger SMS flows based on purchase data from Elevar to request reviews, upsell complementary products, or offer loyalty rewards.