How to Analyze Before/After Results of Facebook
Overview
You've just set up Facebook tracking via Elevar - Yay!
But now you want to see the impact on CPC & ROAS in Facebook.
After you've been running your Facebook campaigns via Elevar's tracking for at least 7 days (but ideally 1 month), follow the below steps to set up a before/after report in Facebook Ads Reporting.
How to Set Up a Before/After Report in Facebook
Step 1: Navigate to Ads Manager
Start in Business Settings > Click on Ads Manager in your Navigation Bar
![](https://files.readme.io/824f293-Screenshot_2024-03-13_at_8.18.55_AM.png)
Step 2: Access Ads Reporting
Within Ads Manager, select ads reporting to begin your analysis journey.
![](https://files.readme.io/cb4d6d2-Screenshot_2024-03-13_at_8.19.51_AM.png)
Step 3: Create Your Report
Select Create Report
![](https://files.readme.io/c16285f-Screenshot_2024-03-13_at_8.23.41_AM.png)
Add a title like "MERCHANT NAME: Pre vs Post Server-side Tracking" & select your Ad Account. Then select Create.
![](https://files.readme.io/a92d94f-Screenshot_2024-03-13_at_8.24.40_AM.png)
Step 4: Set up your date range and metrics
Choose the Pivot Table layout > press Continue.
![](https://files.readme.io/11b342b-Screenshot_2024-03-13_at_8.26.56_AM.png)
Edit the date range so that:
- The selected date range starts the day after you switched your Facebook tracking to Elevar (Tip: you can find this date in your History settings in Elevar)
- The Compare setting is enabled
![](https://files.readme.io/045a2bb-Screenshot_2024-03-13_at_9.42.35_AM.png)
Remove Ad Set Name from the Breakdown column
![](https://files.readme.io/b7d7cc3-Screenshot_2024-03-13_at_9.44.30_AM.png)
Edit the Metrics column so that only the metrics you care about are displayed. For example, I removed:
- Amount spent
- Impressions
- Reach
- Results
- Delivery
- Frequency
- Attribution Settings
- Schedule
And then I enabled:
- CPC
- CPM
This means that the report only shows Cost per Result, CPC, and CPM to compare the before/after:
![](https://files.readme.io/7194f4a-Screenshot_2024-03-13_at_9.47.55_AM.png)
Step 5: Analyze the Results
Look for a reduction in CPC, CPA, and CPM and/or increases in ROAS to indicate a successful optimization.
This is before/after analysis which doesn't take natural changes in business into context.
Updated about 2 months ago