Introducing our new beta feature for server-side checkout funnel events for Shopify Plus merchants. GA4 server-side updates. Criteo and Snapchat are released from beta and now public! Improved attribution longevity.

Enhancements for user identification and attribution storage. App UI changes for an improved experience. Bug fixes for GA4 GTM server-side container users, and cookie persistence.

• Audiohook Web Pixel API Integration is in Alpha.
• Pandecetes Consent Mode Integration - Available on all plans. [How to set this up]
• Snapchat Conversion API - You can now customize the Transaction Identifier you'd like to send to Snapchat via your server-side tracking. [Available on Elevar's Fully Managed Server or your own GTM Server]
• Removed the need to connect a UA account to your Elevar account.

This release has server-side updates to have the ability to send all events server-side for Universal Analytics, and adding Snapchat Conversion API. UI updates to unify web and server-side tracking into a single destination when available. New plan options and done-for-you services.

Snapchat is now available for server-side beta! Updates to improve Facebook CAPI match score, the ability to send additional dimensions for Google Analytics. Adding consent mode functionality for your server-side integrations. Conversion value options now available for server-side destinations.

New reports added: Attribution Feed & Real-Time Activity! Introducing Consent Mode integration with CookieBoth and OneTrust! Data layer updates to improve attribution.

The Elevar Chrome Extension now supports GA4 event tags!

New features for Channel Accuracy and performance improvements for large collection pages.

This update makes Criteo and Voluum available for server-side tracking and associated data layer updates. Channel Accuracy reporting updates to log ignored/blocked orders.

New availability for Voluum, ShareASale, Impact Radius, and TikTok integrations.