v 2.42 November 14th, 2022

This release includes adding non-plus Shopify merchants to our new beta feature for server-side checkout funnel events, new consent mode integrations for Iubenda, attribution best practice updates, and app UI changes for an improved experience.

Beta Update:

  • Shopify Non-Plus merchants can now participate in our Checkout Funnel Beta. Must be using Elevar's Fully Managed Server.

New Integrations:

  • Iubenda Consent Mode Integration - Available on all plans.


  • With Universal Analytics being sunsetted, we're updating our GA Integrations to adhere to GA4's best practices.
  • We've removed the ability to select First Touch vs Last Touch as the primary attribution method. Moving forward, we will default to sending Last Touch attribution data and will rely on Shopify's stored First Touch data only when no Last Touch data is available.
  • If you'd like to compare different attribution methods, GA4 allows you to do so via it's Model Comparison Report, Conversion Paths Report, or by updating your Attribution Settings (which will apply to both historical and future data).
  • Learn more.

Additional Enhancements:

  • Subscription Step in a Destination will now work for Unified Shopify Checkouts.
  • Tracking Type flags (e.g. "server", "web") have been added to destinations on the My Tracking Overview Page.
  • Added UIP parameter to GA4 data (for geolocation reporting)
  • Updated TikTok's deduplication parameter to be a single "EventID" for non-purchase events only. (rather than being EventID_EventID)