This release has server-side updates to have the ability to send all events server-side for Universal Analytics, and adding Snapchat Conversion API. UI updates to unify web and server-side tracking into a single destination when available. New plan options and done-for-you services.

Snapchat is now available for server-side beta! Updates to improve Facebook CAPI match score, the ability to send additional dimensions for Google Analytics. Adding consent mode functionality for your server-side integrations. Conversion value options now available for server-side destinations.

New reports added: Attribution Feed & Real-Time Activity! Introducing Consent Mode integration with CookieBoth and OneTrust! Data layer updates to improve attribution.

The Elevar Chrome Extension now supports GA4 event tags!

New features for Channel Accuracy and performance improvements for large collection pages.

This update makes Criteo and Voluum available for server-side tracking and associated data layer updates. Channel Accuracy reporting updates to log ignored/blocked orders.

New availability for Voluum, ShareASale, Impact Radius, and TikTok integrations.

This release includes a host of improvements including refunds fix for Google Analytics and taking TikTok server-side out of beta! Data layer updates to improve performance by removing support for IE11, and attribution storage when new UTM values are received. Pre-built tag updates for TikTok.

Impact Radius server-side tracking is now live for Fully Managed customers. TikTok server-side integration is also released for beta customers.

This release completed our rollout of Sources & Destinations for customers using their own GTM Server-Side solution. This is in addition to Elevar Server-Side tracking introduced in 2.27. Learn more about this rollout