The Elevar Chrome Extension now supports GA4 event tags!

New features for Channel Accuracy and performance improvements for large collection pages.

This update makes Criteo and Voluum available for server-side tracking and associated data layer updates. Channel Accuracy reporting updates to log ignored/blocked orders.

New availability for Voluum, ShareASale, Impact Radius, and TikTok integrations.

This release includes a host of improvements including refunds fix for Google Analytics and taking TikTok server-side out of beta! Data layer updates to improve performance by removing support for IE11, and attribution storage when new UTM values are received. Pre-built tag updates for TikTok.

Impact Radius server-side tracking is now live for Fully Managed customers. TikTok server-side integration is also released for beta customers.

This release completed our rollout of Sources & Destinations for customers using their own GTM Server-Side solution. This is in addition to Elevar Server-Side tracking introduced in 2.27. Learn more about this rollout

This release completed our rollout of Sources & Destinations for customers utilizing Elevar Server-Side tracking sources & destinations. Learn more about this rollout.

Data layer updates impact checkout complete, cookies, addition of user_id, changes to how we access window.Shopify, and change tot the GTM server-side URL.

Removal of error logging, and pre-built tag updates for Google Analytics, Impact Radius, and PebblePost.