Big things in this release! New server-side beta's for Google Ads, Klaviyo, Outbrain, Pinterest, and Smartly. Introducing Session Enrichment, and in-app history changelog. Additional adjustments for GA4 custom dimensions options, along with recommendations and UI updates for an improved in-app experience. ## New Betas: - Google Ads is now in beta! Please email [help@getelevar.com](mailto:help@getelevar.com) if you'd like to be a beta tester. [Elevar's Fully Managed Server Only] - Klaviyo is now in beta! Please email [help@getelevar.com](mailto:help@getelevar.com) if you'd like to be a beta tester. [Elevar's Fully Managed Server Only] - Outbrain is now in beta! Please email [help@getelevar.com](mailto:help@getelevar.com) if you'd like to be a beta tester. [Elevar's Fully Managed Server Only] - Pinterest CAPI is now a public beta. \[Set up now!] - Smartly CAPI is now a public beta. \[Set up now!] - An experimental beta is available where Order Notesno longer need to be written on each Shopify Order. In theory, this should allow checkout events when on Shopify's Checkout Extensibility & when on Non-Plus. Please email [help@getelevar.com](mailto:help@getelevar.com) if you'd like to be a beta tester. [Must be using Elevar's Fully Managed Server & Shopify Unified checkouts only] ## Server-Side: - **Session Enrichment** - When a user submits an email address, phone number, first name, or last name (via a dl_subscribe event when they sign up for email, via the purchase event, or via any checkout event) this data is stored along with a unique user identifier that lasts for 1 year. Every future server-side event will be enriched with user data. - **GA4 Custom Dimensions** - You can now send the following as custom dimensions to GA4: Order Name, Shipping Method, Sales Channel, Billing Zipcode, Billing Province, Billing Country, Billing City, Shipping Zipcode, Shipping Province, Shipping Country, Shipping City, & Payment Method. ## Additional Enhancements: - History Changelog \[Learn More] - If on Checkout Extensibility, will be instructed to add Order Status Page DataLayer scripts - GA4 Secret input removed [No longer needed by Google] - ShareASale Overview: Added note to reach out to ShareASale Support to enable the Merchant API before setting up. - GA4: Recommend not sending recurring orders (as no session is associated with them & will show up as Not Set in Acquisition Reports) - If consent mode enabled, warning in Channel Accuracy that non-consented users events will be ignored. - SOC2: Data Deletion upon Website Deletion. - Removed “V2” from DataLayer Code