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v3.2 April 10, 2023

over 1 year ago by Jerica Krakowski

Big things in this release! New server-side beta's for Google Ads, Klaviyo, Outbrain, Pinterest, and Smartly. Introducing Session Enrichment, and in-app history changelog. Additional adjustments for GA4 custom dimensions options, along with recommendations and UI updates for an improved in-app experience.

New Betas:

  • Google Ads is now in beta! Please email [email protected] if you'd like to be a beta tester. [Elevar's Fully Managed Server Only]
  • Klaviyo is now in beta! Please email [email protected] if you'd like to be a beta tester. [Elevar's Fully Managed Server Only]
  • Outbrain is now in beta! Please email [email protected] if you'd like to be a beta tester. [Elevar's Fully Managed Server Only]
  • Pinterest CAPI is now a public beta. [Set up now!]
  • Smartly CAPI is now a public beta. [Set up now!]
  • An experimental beta is available where Order Notesno longer need to be written on each Shopify Order. In theory, this should allow checkout events when on Shopify's Checkout Extensibility & when on Non-Plus. Please email [email protected] if you'd like to be a beta tester. [Must be using Elevar's Fully Managed Server & Shopify Unified checkouts only]

Server-Side:

  • Session Enrichment - When a user submits an email address, phone number, first name, or last name (via a dl_subscribe event when they sign up for email, via the purchase event, or via any checkout event) this data is stored along with a unique user identifier that lasts for 1 year. Every future server-side event will be enriched with user data.
  • GA4 Custom Dimensions - You can now send the following as custom dimensions to GA4: Order Name, Shipping Method, Sales Channel, Billing Zipcode, Billing Province, Billing Country, Billing City, Shipping Zipcode, Shipping Province, Shipping Country, Shipping City, & Payment Method.

Additional Enhancements:

  • History Changelog [Learn More]
  • If on Checkout Extensibility, will be instructed to add Order Status Page DataLayer scripts
  • GA4 Secret input removed [No longer needed by Google]
  • ShareASale Overview: Added note to reach out to ShareASale Support to enable the Merchant API before setting up.
  • GA4: Recommend not sending recurring orders (as no session is associated with them & will show up as Not Set in Acquisition Reports)
  • If consent mode enabled, warning in Channel Accuracy that non-consented users events will be ignored.
  • SOC2: Data Deletion upon Website Deletion.
  • Removed “V2” from DataLayer Code