v2.41 October 6th, 2022
almost 2 years ago by Jerica Krakowski
Introducing our new beta feature for server-side checkout funnel events for Shopify Plus merchants. GA4 server-side updates. Criteo and Snapchat are released from beta and now public! Improved attribution longevity.
New Beta:
- 95% Accurate Checkout Funnel Tracking: We have a new Beta available for ShopifyPlus Merchants who are using Elevar's Fully Managed Server.
- This new feature turns your load-based checkout tracking into action-based checkout tracking which guarantees 95% checkout accuracy.
- Please email [email protected] if you'd like to be a part of this beta.
Destination Updates: GA4
- Get 100% order accuracy in GA4 with this server-side destination.
- The known attribution issue with our GA4 Server-Side destination have been fixed.
- Includes the Purchase event coming from the server. All other events will come your browser.
- Works for Elevar's Fully Managed Server or when using your own server.
- When setting this up, please:
- Default to Last Touch Attribution
- Exclude offline orders from being sent
- Use the latest GA4 Web Tags available in your destination
- Be on DataLayer 2.41 or higher
Additional Updates:
- Added User_ID value to our pre-built GA4 web tags. This will help improve GA4's User Acquisition Report
- Fix for UA/GA4 duplicating users in our latest server-side templates. Only affects those using their own server.
- Criteo & Snapchat are out of beta!
- Enhancements to the longevity of our Order Notes to improve attribution. Please update your DataLayer and reinstall your DataLayer Listener to get this enhancement.