Big things in this release! New server-side beta's for Google Ads, Klaviyo, Outbrain, Pinterest, and Smartly. Introducing Session Enrichment, and in-app history changelog. Additional adjustments for GA4 custom dimensions options, along with recommendations and UI updates for an improved in-app experience.

Introducing fully managed server for headless websites and non-Shopify attribution tracking script for third-party landing pages/blogs! Updates for server-side TikTok, Impact Radius, and Universal Analytics. App UI changes for an improved experience. Event ID Fix to prevent undefined values.

New plans and pricing structures introduced. New server-side betas for Smartly and Pinterest. New feature for lazy loaded collection pages available in beta. Bug fix for Facebook client side purchase tracking.

Improvements for Criteo, Snapchat, monitoring emails, and Facebook CAPI.

This release includes adding non-plus Shopify merchants to our new beta feature for server-side checkout funnel events, new consent mode integrations for Iubenda, attribution best practice updates, and app UI changes for an improved experience.

Introducing our new beta feature for server-side checkout funnel events for Shopify Plus merchants. GA4 server-side updates. Criteo and Snapchat are released from beta and now public! Improved attribution longevity.

Enhancements for user identification and attribution storage. App UI changes for an improved experience. Bug fixes for GA4 GTM server-side container users, and cookie persistence.

• Audiohook Web Pixel API Integration is in Alpha.
• Pandecetes Consent Mode Integration - Available on all plans. [How to set this up]
• Snapchat Conversion API - You can now customize the Transaction Identifier you'd like to send to Snapchat via your server-side tracking. [Available on Elevar's Fully Managed Server or your own GTM Server]
• Removed the need to connect a UA account to your Elevar account.

This release has server-side updates to have the ability to send all events server-side for Universal Analytics, and adding Snapchat Conversion API. UI updates to unify web and server-side tracking into a single destination when available. New plan options and done-for-you services.

Snapchat is now available for server-side beta! Updates to improve Facebook CAPI match score, the ability to send additional dimensions for Google Analytics. Adding consent mode functionality for your server-side integrations. Conversion value options now available for server-side destinations.