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3.22 December 9th, 2024

12 days ago by Dana Boehm

This release includes support ticket creation enhancements, in-app guidance for updating web container tags, and improved view item event detection. Additional updates to reporting for additional clarity for consent mode and Shopify Markets. Plus, Microsoft Advertising (Bing) is officially out of beta!

Data Layer

  • Improved performance for detecting the dl_view_item data layer event when a visitor is changing between product variants. This update does have browser limitations and is only expected to work with the Chrome/Edge browser.
  • Bug Fix: Updates to the dl_signup event detection to ensure the event triggers when a signup challenge is presented.
  • Bug Fix: Previous enhancement for Facebook that increases the amount of browser-side events that pass a Facebook cookie value to improve performance & EMQ scores has been updated for improved consent considerations. Cookies continue to only be generated if consent is accepted for setups with consent enabled.

Destinations

  • Microsoft Advertising (Bing) is no longer in beta! It is now an approved destination. [How to Set Up ]
  • Reddit: This destination has been updated to now include a web container for improved performance by passing data to Reddit both from the browser and the server. Access your Reddit destination from inside the Elevar app to access your web container to update your setup.
  • Yotpo: An additional server-side parameter of cart_value has been added. This parameter will allow the user of calculations within the Yotpo platform for conditional logic such as greater than, or less than cart_value.
  • Google Ads: Merchant ID has been relocated to advanced options. This field is optional and enables sending cart data with your conversions when populated.
  • TikTok: The browser event for beginning a checkout has been renamed to "InitiateCheckout" per TikTok's standard event naming. The previous name of "StartCheckout" continues to function and map appropriately within TikTok's platform. To refresh you tags to the latest updates access your TikTok destination from inside the Elevar app for your updated web container.
  • GA4: Shipping method is now available for the server-side add_shipping_info event per Google's available parameters.
  • GA4: “Activate user-provided data collection” setting can now be disabled within the GA4 destination.
  • Ordergroove subscription tags have been added to subscription logic to enable server-side subscription purchase events to identify a first subscription when the initial subscription purchase is made.
  • The subscription step has removed the option to select a third-party checkout for all destinations. This is the result of Shopify no longer supporting third-party checkouts as or October 18th, 2024.
  • Omnisend: Updated mapping for parameters in the add to cart server-side event.

Platform

  • Enhancements to logging a support ticket in the Elevar app. You will now have the ability to add additional contacts to the initial ticket as well as select multiple websites if your issue affects more than one of your websites.
  • Improved update flow: When making updates to your live destinations that require re-importing your Google Tag Manager (GTM) web container you will now be guided to the web container update step, as well as a action needed icon added to your destination until this step is completed. This ensures that your tracking stays in sync for both browser and server-side tracking.
  • Enhanced consent mode warnings both when enabling on your source and each destination. These provide additional details of potential risks and expected impacts when activating consent mode.
  • Improvements to the billing and sign-up flows for additional navigation for accessing payment methods and accessing audits and setups.
  • Various tooltip and modal updates for improved guidance and clarification.
  • Links to specific steps within a destination is now an option. To share a link navigate to the specific destination step and select the ... and choose copy link. This link will now the user to directly land on that step of that destination when used.
  • Additional guidance pop-up to ensure integration notes are read when adding a destination. These integration notes contain importation information and in some cases prerequisites to complete for destinations to perform as expected.

Reporting

  • When Shopify Markets is configured, reports will now display "unconfigured market ID" or "no market ID" to differentiate between the two.
  • Server Event Logs now differentiate consent details for events based on consent not provided and consent not granted for setups that have consent mode enabled. If any of the required consent values are denied the ignored status will be "consent not provided". If any of the required consent values are not provided the ignored status will be "consent not granted". This will enable greater visibility to how consent impacts your server events.

Chrome Extension

  • Additional details have been added to the Elevar Chrome browser extension. When using the What's Tagged feature you can now view event names, event parameters, and user properties for tags in Google Tag Manager (GTM).