This release includes enhancement for improving consent availability for web tags when consent mode is enabled.
Mixpanel is officially out of beta, and newly released Omnisend is available as a private beta (limited seats available)!

Data Layer

Consent Mode Enhancements:

• When Consent Mode is enabled, additional logic has been implemented for events pushed to the GTM dataLayer. The system now checks for Google Consent Mode values before pushing these events to the GTM dataLayer, improving the performance of web tags that rely on these values.
• If no Google Consent Mode values are detected, events will be pushed to the GTM dataLayer after the allowable time limit is reached.

Bug Fix:

• Resolved a race condition that caused incorrect product list data for some stores using the non-Shopify subdomain attribution tracking script.

Destinations

New Beta Releases:

• Mixpanel is no longer in beta! It is now an approved destination. [How to Set Up ]
• Omnisend is now in private beta! Please let us know here if you'd like to be a beta tester. [Elevar's Fully Managed Server Only]

Commission Junction (CJ) Affiliate:

• Server-side events now correctly pass the expected value for 'return' in the CustomerStatus field for returning purchasers.

Impact Radius:

• Server-side purchase events are now populating ItemCategory

Google Analytics 4:

• Additional payment gateways are now excluded from server-side events to maintain the original attribution of the session. The newly excluded gateways include:
  • tabby.ai
  • tamara.co
  • checkout.sezzle.com
  • paytr.com

Google Ads:

• Add to Cart Event Deprecation: Google's API Team originally shared that their API has no rate limits. Now, they have informed us that their API does have a variable rate limit. To ensure your Google Ads purchase tracking does not get affected by this rate limit, we'll no longer allow users to enable the add to cart event only in the Google Ads destination.
  • If you already had the add to cart event enabled, your tracking will continue to work. However, we'll be reaching out to all users over time to migrate their add to cart tracking client-side instead of server-side.
  • You can help us reduce Google Ads rate limit errors by disabling your Google Ads server add to cart event and set it up client-side instead. [How to Set Up]

Web Container Download Format:

• When downloading a web container for a destination, the file format (.json or .zip) now varies based on whether multiple GTM containers need to be updated. This is particularly relevant for merchants using Shopify Markets to send data to different pixels by market group.

Platform

• User Experience Improvements: Plan Cancellation Flow: Updates have been made to improve the experience when canceling a plan with Elevar.
• Referral Program: A "Refer a Friend" option has been added to the Settings navigation within the Elevar app.
• Bug Fixes: Fixed an issue where users experienced an endless loading spinner after removing a destination.

Reporting

• Bug Fixes: Real-Time Reporting: Resolved an issue where real-time reporting failed to load for some users.