3.23 January 15th, 2025

This release features a new API to support non-Shopify stores, pricing updates, and a few destination enhancements.

Destinations

• Impact Radius: Impact's new click ID query parameter "im_ref" is now supported along with "irclickid". Either can be used in destination URLs.
• Klaviyo: User location data will only be sent if full location data is available. This prevents Elevar events from removing location data collected by browser tags.
• Bug Fix: Validation has been added to prevent invalid IP addresses from being sent to destinations.

Platform

• Pricing for plans has been updated for new signups.
• A tooltip has been added to provide a clear explanation of the meaning of 'Queued' in Real-Time Activity.
• Website archival and data deletion process updated for canceled websites.
• A new API is now available to support Elevar tracking on non-Shopify websites.
• Updated password requirements for improved security.