v3.2 April 10, 2023

Big things in this release! New server-side beta's for Google Ads, Klaviyo, Outbrain, Pinterest, and Smartly. Introducing Session Enrichment, and in-app history changelog. Additional adjustments for GA4 custom dimensions options, along with recommendations and UI updates for an improved in-app experience.

v3.1 March 2nd, 2023

Introducing fully managed server for headless websites and non-Shopify attribution tracking script for third-party landing pages/blogs! Updates for server-side TikTok, Impact Radius, and Universal Analytics. App UI changes for an improved experience. Event ID Fix to prevent undefined values.

v3.0 January 19th, 2023

New plans and pricing structures introduced. New server-side betas for Smartly and Pinterest. New feature for lazy loaded collection pages available in beta. Bug fix for Facebook client side purchase tracking.

v2.43 December 12, 2022

Improvements for Criteo, Snapchat, monitoring emails, and Facebook CAPI.

v 2.42 November 14th, 2022

This release includes adding non-plus Shopify merchants to our new beta feature for server-side checkout funnel events, new consent mode integrations for Iubenda, attribution best practice updates, and app UI changes for an improved experience.

v2.41 October 6th, 2022

Introducing our new beta feature for server-side checkout funnel events for Shopify Plus merchants. GA4 server-side updates. Criteo and Snapchat are released from beta and now public! Improved attribution longevity.

v2.40 September 15th, 2022

Enhancements for user identification and attribution storage. App UI changes for an improved experience. Bug fixes for GA4 GTM server-side container users, and cookie persistence.

v2.39 September 2nd, 2022

  • Audiohook Web Pixel API Integration is in Alpha.
  • Pandecetes Consent Mode Integration - Available on all plans. [How to set this up]
  • Snapchat Conversion API - You can now customize the Transaction Identifier you'd like to send to Snapchat via your server-side tracking. [Available on Elevar's Fully Managed Server or your own GTM Server]
  • Removed the need to connect a UA account to your Elevar account.

v2.38 August 15th, 2022

This release has server-side updates to have the ability to send all events server-side for Universal Analytics, and adding Snapchat Conversion API. UI updates to unify web and server-side tracking into a single destination when available. New plan options and done-for-you services.

v2.37 June 15th, 2022

Snapchat is now available for server-side beta! Updates to improve Facebook CAPI match score, the ability to send additional dimensions for Google Analytics. Adding consent mode functionality for your server-side integrations. Conversion value options now available for server-side destinations.