This release includes an in-app dashboard redesign, the ability to filter reports by a date range plus the option to change between your store and current location timezone. Additional features included data layer image adjustments and additional purchase event parameters for Meta. Plus the release of RTB House Private Beta integration (limited seats available) and CJ Affiliate is officially out of beta!

Introducing Shopify Markets: Send data to different pixels per Shopify Market! This release also includes support for attribution tracking for multiple domains, Google Ads destination updates, and cart reconciliation for tracking with Shopify's web pixel.

This release includes enhancements to subscription vs one-time order tracking, Reddit as a new public Beta, and TikTok/Postscript/Sendlane are officially out of beta.

On this latest update, we'll start storing Klaviyo's _kx parameter in local storage and order notes.

This release includes the ability to send discount data to GA4. You can also send the email sign up event server-side to Meta. In addition, you can include filtering logic based upon the app_id of an order (e.g. to exclude all app orders regardless of the payment method used). Finally, we've added enhancements to our DataLayer Debugger tool for our Headless and Non-Shopify merchants.

Migrate to our Custom Pixel script and get your Elevar tracking fully compatible with Shopify's Checkout + Thank You Extensibility with this release. In addition, this release includes support for Meta's Channel Lift Study, the ability to send custom NewCustomerPurchase events server-side, as well as Pepperjam + Commission Junction (CJ) available as a public betas.

This release introduces a better way to send new vs returning user data server-side. It also includes the option to use a Custom Pixel script instead of the Order Status Page script if on Checkout + Thank You Extensibility, as well as Bing + Sendlane available as a public betas.

This update includes changes around user data + currency code with the Custom Pixel script, as well as the addition of Enhanced Conversions for our Bing server-side beta.

Introducing Attribution Elongation: Send more attributable conversions to marketing destinations. This release also includes updates to our Google Ads destination for Google Consent Mode v2, as well as Partnerize + Postscript available as a public betas.

This release includes enhancements to prevent Elevar's tracking from being blocked by ad blockers. It also includes updates to our Google Consent Mode v2 & GA4 integration, as well as Taboola available as a public beta.