In the 3.27 release, we have rolled out a powerful set of updates to help you stay compliant, enrich your customer data, and streamline support. Our Session Enrichment technology has been upgraded to boost identity resolution and improve data quality across the funnel. And with our new in-app chat, getting help is faster and more intuitive than ever.

Data Layer

Improved Session Enrichment:

• Our session Enrichment technology has been upgraded to enhance identity resolution and cross-device tracking across the entire customer journey. Early funnel events like product and page views now receive enriched data for better downstream performance across your marketing tools. This update is live automatically and no further action is required!

Sources

Google OAuth:

• Onboarding: The Google OAuth step in onboarding has been removed. Instead of connecting a Google Account, users now manually enter their GTM container ID. This change makes the onboarding process smoother by avoiding complexity from new OAuth granular permission requirements.

Destinations

Klaviyo:

• Product URLs for Checkout and Cart Events: The product URL is now included in the Begin Checkout and Add to Cart events sent to Klaviyo as product_url. This update makes it easier to dynamically link back to individual product pages in your email and SMS templates to improve personalization and click-through potential.

Platform

New In-App Chat Support:

• A new in-app chatbot is available in the app that provides instant answers with AI-powered support through chat assistance to reduce support wait time

Additional Enhancements:

• Password Policy: Updated password requirements to ensure that your account remains protected and secure.