3.19 August 6th, 2024

Introducing Shopify Markets: Send data to different pixels per Shopify Market! This release also includes support for attribution tracking for multiple domains, Google Ads destination updates, and cart reconciliation for tracking with Shopify's web pixel.

Platform:

Introducing Shopify Markets! - Track to different pixels per Shopify Market client & server-side!

Enable from within your Shopify Source to define your market groups and associate with your GTM containers, then update to destinations to split data by market for your marketing destinations.
Setup requires the use of different GTM containers per defined market group.
Also compatible with headless Shopify stores.
Requires being in a Growth, Business, or Enterprise plan [Explore Plans].
Requires being up to date with your Shopify Source including using Shopify Custom Pixel for checkout tracking, and updated to the Elevar's 3.19 Data Layer.
Requires the use of Shopify Checkout extensibility. Shopify's deadline to upgrade to is August 13th, 2024.
Learn more

Sources:

Non-Shopify Subdomains now supports multiple domains for subdomain attribution tracking!
- Attribution continues to only be shared across subdomains not across different domains
  - shop.store.com will share attribution across store.com or other subdomains of store.com
  - shop.another-store.com will share attribution with another-store.com or other subdomains of another-store.com
  - any store.com page will not share attribution across any another-store.com page
Update the store connection to link directly to the store
Various link updates

Destinations:

Google Ads server-side destination
- Merchant ID is now optional
- Removed the Pageview event for Google Ads.
- No longer able to activate the Google Ads View Item Event.
  - Google's API Team originally shared that their API has no rate limits. Now, they have informed us that their API does have a variable rate limit. To ensure your Google Ads purchase tracking does not get affected by this rate limit, we'll no longer allow users to enable the view item event only in the Google Ads destination.
  - If you already had the view item event enabled, your tracking will continue to work. However, we'll be reaching out to all users over time to migrate their view item tracking client-side instead of server-side.
  - You can help us reduce Google Ads rate limit errors by disabling your Google Ads server view item event and setting it up client-side instead.
Universal Analytics server-side destination has been removed.
- As you may have been previously notified by Google: on July 1, 2024, Google Analytics 4 properties will have fully replaced Google Universal Analytics properties. From that date, Google will begin turning off all Universal Analytics services and Universal Analytics APIs, meaning Universal Analytics properties will be inaccessible through the Google Analytics front-end and APIs.
Destination Web Containers now download as .zip file. Once downloaded extract the folder within the zip. This folder contains a JSON file for each GTM container that applies to this destination. Import each of the files into the GTM containers whose ID matches the ID in the file name.
Audiohook has been removed as a server-side destination. We recommend using our GTM pre-built container for client-side tracking.
Updated destination considerations for Pinterest
Updated destination considerations for Partnerize
Various link updates

Reporting:

Conversion Accuracy Reports will only display the consent flag for a destination if the consent is enabled in the Shopify Source.

Data Layer:

Cart reconciliation now functioning with Shopify custom pixel tracking setup.
- When enabled an add to cart event is triggered for product for a visitor that lands on your checkout pages with products in their cart that have not previously triggered an add to cart event for that session.
Data Layer Debugger updated to consider when dl_view_cart is trigger from the mini cart and will no longer display the bad event order warning when this occurs
Now storing Market ID
Prioritizing stored consent values

Event Builder:

Chrome Extension updates to include refreshed images, fixing of broken links, and removing references to Universal Analytics