v2.37 June 15th, 2022

Snapchat is now available for server-side beta! Updates to improve Facebook CAPI match score, the ability to send additional dimensions for Google Analytics. Adding consent mode functionality for your server-side integrations. Conversion value options now available for server-side destinations.

Server-Side Updates

  • Snapchat is now in beta! Please email [email protected] if you'd like to be a beta tester. [Elevar's Fully Managed Server or Pro+ Customers Only]
  • Facebook - Updating the integration to pass a unique user ID as the external identifier to increase the quality of match scores.
  • Google Analytics - Ability to send custom dimensions to Universal Analytics [Elevar's Fully Managed Server only]
  • Consent Mode - Your server-side integrations can now adhere to your Cookiebot or OneTrust consent policies. [Please follow to properly setup]
  • Conversion Value - Ability to send revenue, subtotal, or product subtotal as the conversion value for all destinations (where applicable)


  • When adding the Elevar app to a Shopify Store, the ability to select an existing website that is on an Elevar Plan & doesn't have a Shopify Shop already connected.